Job Posting Template

Want to work for a progressive, effective, and innovative lifesaving animal shelter caring for nearly 10,000 animals a year?

• Join our team at the Nevada Humane Society as a Marketing Director at our Reno Campus. The annual salary is $75,000.

We are proud to be a high save organization and are looking for individuals who enjoy working with people as much as working with animals. Help us care for our animal population daily and match families with a new best friend.

At NHS, we believe in our team, and their dedication to serving the animals in need all over Northern Nevada. That is why we have robust industry, leading total compensation packages for our employees. Taking care of you makes us happy from nose to tail!

All employees are eligible for:

• Start accruing PTO on day one of employment.
• Eligible to apply for Low-Cost Supplemental plans like Life- Insurance, Accident, and Short- Term Disability.
• Pet Perks like Free Vaccines, Spay/Neuter and End of Life Services for employee-owned pets.
• Free and reduced pet adoptions.
• Up to 50% off major brand pet food and prescription food for employee-owned pets delivered right to the shelter.

Full-Time Employees are eligible for:

• 100% employer paid medical and vision premium,90% employer paid buy up options, low-Cost Dental Plan.
• Eligible to participate in the (PSLF) Federal Public Service Loan Forgiveness Program.
• 8 paid holidays

The Marketing Director leads strategic marketing, creative storytelling, media relations, paid advertising, SEO, and branding for

Nevada Humane Society. This role ensures cohesive, engaging messaging across all platforms while advancing our mission to care for pets, find them homes, and save lives. Working closely with the Chief Philanthropy Officer and department leaders, the Marketing Director develops and implements comprehensive marketing strategies that elevate NHS’s public image, increase adoptions, support fundraising goals, and ensure the public understands who we are, how we’re funded, and what we offer.

This role will also oversee departmental staff, including working with authorized personnel to make employment decisions in alignment with organizational goals and ensuring compliance with organizational policies, procedures and employment laws.

The Reno/Tahoe region is host to a growing population of motivated professionals who work hard but value a work life balance and lean into the numerous outdoor recreational opportunities of the region.

Sweeping ski and snowboard vistas pair with stunning water experiences at nearby Lake Tahoe and Pyramid Lake, complemented by numerous hiking, biking and park amenities – together these options make an active day in the valley or in the nearby mountains a matter of which terrain you want to experience.

In fact, Reno was named by Outsider Magazine as the #1 Happiest Place to Live in the United States in 2023, citing the burgeoning craft brewing scene, its annual monthlong summer art festival (Artown), as well as the prolific Burning Man installations made public thanks to its proximity to Burning Man, and the relatively affordable cost of living.

Home to Nevada’s first university, the University of Nevada, Reno, the region comes alive with school spirit. It also boasts an impressive number of community-minded professionals, a number that is growing thanks to blue chip companies like Tesla and Microsoft.

With approximately 300 days of sunlight each year, a diverse economy, and a wealth of options for adventure, the Reno/Tahoe area is a perfect home for a nonprofit professional looking to continue the next chapter of their career in a bustling and welcoming community.

Essential Responsibilities

Position-Specific Responsibilities

• Oversee hiring processes including drafting job descriptions, interviewing, and candidate selection.
• Manage employee performance through evaluations, coaching, and development planning.
• Effectively resolve employee relations issues and ensure compliance with employment laws and organizational policies.
• Strong leadership skills with a track record of fostering positive team environments and employee engagement.

• Strategic Leadership & Narrative Ownership: Build and execute an annual marketing plan and messaging architecture that clearly and consistently tells NHS’s story across audiences and channels.
• Creative Direction & Multi‑Channel Storytelling: Set the creative vision and standards for campaigns; ensure stories come to life across social, web, email, print, video, and in-person experiences with an inspiring, on-brand tone.
• Design & Visual Storytelling: Create and oversee the design of compelling marketing collateral, digital, print, and event-related content, that is visually on-brand and enhances the story being told. Ensure visuals are consistent, accessible, and high-quality across all channels.
• Media Relations & Crisis Communication: Serve as primary media contact and spokesperson; proactively pitch stories; develop press materials and talking points; lead coordinated, transparent responses to sensitive issues.
• Paid Ads, SEO & Web Optimization: Own strategy and performance for Google Ads (including Grants), Meta/Instagram advertising, and search; lead keyword research, on-page optimization, and content improvements to increase visibility and conversions.
• Website & Digital Experience: Ensure the website functions as a dynamic, accessible storytelling and conversion platform; prioritize updates that improve user journeys for adoption, services, and giving.
• Messaging on Key Issues: Guide and approve external messaging about partnerships, funding transparency, and core programs/services; align with leadership to ensure clarity and consistency.
• Team Leadership & Talent Development: Manage and mentor coordinators; foster a collaborative culture; coach staff and internal spokespeople to elevate quality and consistency.
• Data, Analytics & KPI Governance: Establish KPIs ( traffic, engagement, conversions, media reach, etc.); ensure consistent UTM usage and dashboards; translate insights into actionable improvements.
• Project & Vendor Management: Scope and manage creative vendors/freelancers (e.g., video, design, printing) to expand capacity; deliver on time and on budget.
• Campaign Direction: In partnership with Philanthropy and Operations, coordinate and set objectives, creative direction, channel plans, and measurement for campaigns; execute assets and strategy.
• Thought Leadership & Community Presence: Represent NHS as a public-facing advocate and storyteller through interviews, panels, and speaking opportunities; provide oversight and approvals for educational/issue-focused content developed by subject-matter experts.
• Animal Handling for Marketing Purposes: Safely and confidently handle animals, including large dogs, for photography, videography, and promotional activities. Coordinate with Animal Care teams to ensure humane and stress-free handling during marketing efforts.

General Responsibilities

• Helps promote fundraising activities and solicit support of agency overall.
• Interacts with co-workers and volunteers in an efficient and courteous manner to ensure a cooperative team environment amongst all departments.
• Maintain and promote a positive public image relevant to Nevada Humane Society standards.
• Professionally represents Nevada Humane Society with customers, donors, and business partners.
• Attend and participate in departmental and shelter meetings. Attend educational conferences/seminars as recommended/approved.
• In the event of an emergency, assist with the handling and evacuation of animals located at any Nevada Humane Society campus.
• Participate in disaster preparedness and response activities for the organization and community as it pertains to pet related needs.
• Address and/or report any safety hazards or unsafe activities.
• Perform other responsibilities as requested by direct management, and/or the CEO.