Marketing Director

Marketing Director – Lead the Growth of a Fast-Growing Home Improvement Brand

Base Salary: $100,000–$120,000 + Performance Bonus up to $100,000

We are seeking an experienced Marketing Director with a proven background in the home improvement industry. The ideal candidate knows how to market a service-based, homeowner-focused brand and has hands-on experience driving lead generation, building creative campaigns, and increasing brand visibility in competitive local markets. Prior experience managing an annual marketing budget of at least $2 million is required, as this role oversees a large-scale marketing engine with significant financial responsibility.

This position requires someone who is both creative and data-driven — someone who can shape a compelling message while also analyzing performance metrics to continuously refine it.

The Third Estimate, a leader in exterior home improvement across Northeast Ohio since 1996, is searching for a marketing leader who can help us elevate our brand and fuel the next stage of our growth. This is a highly visible, fast-paced position where your ideas, strategy, and execution directly influence company success.

What This Role Is All About

The Marketing Director oversees the full marketing engine — digital, traditional, branding, events, creative storytelling, analytics, and lead generation. You will shape how homeowners perceive us, how we show up in the market, and how effectively our campaigns convert into real appointments and revenue.

We’re looking for someone who isn’t afraid to innovate, test new ideas, and build a strong, consistent marketing presence from strategy through execution.

Key Responsibilities

Strategy & Direction

Develop and implement annual and quarterly marketing plans aligned with company goals
Strengthen and refine brand identity and message across all platforms
Bring new creative concepts and approaches to elevate the brand
Own and strategically manage an annual marketing budget of $2M+ to maximize ROI

Marketing Engine Ownership

Lead digital campaigns across Google, Meta, OTT/TV, display, and more
Oversee SEO, website performance, landing pages, and content strategy
Guide creative direction for branding, visuals, messaging, and advertising
Manage community outreach, home shows, and event marketing

Performance & Optimization

Drive high-quality lead generation and improve conversion metrics
Monitor KPIs, ROI, cost-per-lead, and channel effectiveness
Blend creative insight with data-driven decision making
Partner with the call center to ensure alignment, follow-through, and accurate reporting

Team & Vendor Leadership

Manage internal marketing staff and external agencies
Provide clear direction for creative and strategic initiatives
Collaborate closely with sales, operations, and leadership teams

What You Bring

Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
At least 3+ years in a marketing leadership role, overseeing strategy, teams, or major campaigns
Demonstrated experience managing an annual marketing budget of at least $2 million
7+ years of marketing experience, ideally within home improvement, residential services, or a closely related industry
A balance of creative vision and data-driven strategy
Proven success in lead generation, campaign optimization, and brand growth
Experience managing vendors, agencies, and multi-channel campaigns
Strong communication, leadership, and project management skills
CRM and marketing software experience (HubSpot a plus)

Compensation & Benefits

Base Salary: $100,000–$120,000
Bonus Eligibility: Up to $100,000 annually
Medical, dental, vision and more
PTO/Sick time and paid holidays

Why The Third Estimate?

We’re an established, family-owned company with nearly 30 years of history and a strong reputation in Northeast Ohio. As we continue to grow, this role offers the chance to truly shape our brand, build a high-performing marketing engine, and make a measurable impact on the company’s future.

How to Apply

Submit your résumé and any relevant examples of marketing work, campaign performance, or creative projects. We look forward to speaking with you.