Marketing Director

Marketing Director

Location: Remote (Texas-based candidates preferred)

Firm: Gray Winston & Hart PLLC

Are You a Hands-On Marketer Ready to Help a Boutique Law Firm Scale?

Gray Winston & Hart, a fast-growing Texas-based commercial property-tax law firm, is looking for a hands-on Marketing Director who knows how to execute—someone who’s equally comfortable crafting campaigns, building automation workflows, optimizing SEO and PPC performance, and analyzing what’s actually driving new business.

This is not a “strategy-only” position. We need a roll-up-your-sleeves marketer who thrives in implementation—someone who can manage both online and offline funnels, partner outreach, and digital systems that turn visibility into measurable growth.

If you have experience marketing for professional services—especially legal, consulting, or B2B industries—and want to play a key role in shaping a modern law-firm brand, we’d love to meet you.

About Gray Winston & Hart

Gray Winston & Hart PLLC is a boutique commercial property-tax law firm with a national reach and deep Texas roots. Our team of attorneys and professionals partner with commercial property owners, investors, and real-estate managers to deliver strategic tax-litigation and valuation results.

We’re expanding rapidly and looking for a marketing leader who can elevate our brand presence, strengthen our referral network, and develop repeatable marketing systems that support long-term growth.

What You’ll Do

· Strategic Execution Across All Funnels

• Plan, build, and execute multi-channel marketing campaigns (email, social media, SEO, PPC, and content marketing).
• Lead development and optimization of lead-generation funnels for property owners, investors, and industry partners.
• Implement and manage marketing automation and CRM workflows (HubSpot or similar) to segment audiences and track engagement.
• Manage and analyze campaign performance using Google Analytics 4 (GA4), Tag Manager, and Google Ads, ensuring measurable ROI.
• Conduct keyword research, oversee website SEO improvements, and manage the firm’s Google Business Profile and local SEO presence.
• Build dashboards to track KPIs and marketing attribution.

· Content, Brand, and Outreach

• Create, edit, and distribute thought-leadership content: newsletters, blog posts, webinars, case studies, and email campaigns.
• Collaborate with firm leadership to align content and campaigns with business-development goals.
• Oversee social-media presence (LinkedIn, Meta), ensuring consistent messaging and professional positioning.
• Develop creative ad copy, landing pages, and lead magnets tailored to our audience.
• Coordinate with design, PR, and event partners as needed.

· Offline and Relationship Marketing

• Support referral and partner marketing programs with real-estate advisors, accounting firms, and consultants.
• Manage the firm’s sponsorships, events, and speaking opportunities at industry conferences and associations.
• Oversee marketing collateral, firm brochures, and print campaigns.

Who We’re Looking For

You’re a self-starter who thrives on both creativity and analytics. You love data, but you also know that brand storytelling and trust drive results in professional services.

· Required Qualifications

• 5+ years of hands-on digital marketing experience (preferably in professional services, legal, or B2B).
• Proven ability to manage end-to-end marketing campaigns—from planning and content creation to analytics and optimization.
• Experience with HubSpot, Google Ads, GA4, LinkedIn Campaign Manager, and SEO tools (Ahrefs, Semrush, etc.).
• Familiarity with retargeting, marketing automation, and CRM integration.
• Excellent written communication skills and attention to detail.
• Strong project-management skills and the ability to handle multiple priorities.

· Preferred Experience

• Marketing for law firms, real-estate, or tax / financial services.
• Experience with legal-tech tools (Clio, Lawmatics, or similar).
• Understanding of professional-services sales cycles and relationship marketing.
• Familiarity with print and event marketing coordination.

What You Can Expect at Gray Winston & Hart

✅ Purpose-Driven Work: You’ll help a growing law firm reach more clients who need property-tax expertise.

✅ Autonomy & Impact: You’ll lead campaigns from concept to execution with measurable results.

✅ Collaborative Team: Work closely with firm leadership and our business-development director.

✅ Flexibility: Remote work with occasional in-person meetings or events in Texas.

✅ Professional Growth: Opportunity to build and scale the firm’s marketing infrastructure from the ground up.

• Full-time W-2 employee
• Paid holidays + PTO + benefits (health, 401(k), phone/internet stipend)

How to Apply

If you’re ready to lead impactful marketing at a growing boutique law firm, send your resume and a brief cover letter sharing your most successful campaign—what you built, how you executed it, and the results you achieved.

Learn more about us at www.graywinston.com

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: Remote