Marketing Director

Brand Strategy & Stewardship

• Own and evolve El Rio Grande’s brand strategy, ensuring it reflects our heritage, values, and promise to our customers.
• Deliver clarity, simplification, and modernization of the brand while protecting authenticity and trust.
• Ensure brand consistency across in-store, digital, media, promotions, and community initiatives.
• Lead brand integration efforts for new stores, acquisitions, naming conventions, and sub-brands.
• Serve as the internal authority on brand standards, guidelines, and best practices.

Marketing Strategy & Execution

• Develop and execute a comprehensive marketing and channel strategy that drives traffic, sales, and customer engagement.
• Translate business priorities into compelling, culturally relevant campaigns and promotions.
• Partner cross-functionally with Operations, Merchandising, HR, and Finance to align messaging and execution.
• Oversee external agencies, media partners, and vendors to ensure strong ROI and brand alignment.

Digital, Media & Customer Engagement

• Collaborate closely with digital teams to ensure brand strategy is consistently reflected across all digital platforms.
• Lead social media and content strategies that celebrate food, culture, family, and community.
• Ensure messaging is bilingual, inclusive, and customer-centric across all channels.

Leadership & Team Development

• Lead, coach, and develop a high-performing marketing team spanning design, messaging, media, and partners.
• Foster a culture of collaboration, accountability, creativity, and continuous improvement.
• Educate and evangelize brand strategy internally to build shared ownership and pride.

Performance, Analytics & Budget Management

• Develop and manage KPIs aligned with business objectives, including:
• Foot traffic
• Sales and revenue growth
• ROAS and campaign effectiveness
• Manage marketing budgets responsibly, balancing creativity with financial discipline.
• Use data and insights to refine strategies and improve results.

Required Education & Experience

• Bachelor’s degree preferred (Marketing, Business, or related field).
• 10+ years of progressive experience in marketing, branding, or consumer-facing roles.
• Minimum of 5 years of people leadership experience, including full employee lifecycle management.
• Proven experience leading integrated marketing strategies in a fast-paced environment.

Preferred Qualifications

• Bilingual (English/Spanish required)
• Strong background in retail, grocery, consumer marketing, or advertising.
• Demonstrated expertise in social media, digital marketing, and media strategy.
• Advanced proficiency in Microsoft Office (PowerPoint, Excel).
• Ability to balance financial discipline with creative execution.
• Strong judgment and decision-making skills in dynamic and sometimes ambiguous environments.
• Excellent problem-solving, prioritization, and communication skills.
• Ability to collaborate effectively with a diverse range of people, teams, and partners.

Physical & Work Requirements

• Ability to lift up to 50 lbs as needed.
• Ability to sit, stand, and walk for extended periods (approximately 70% sitting, 20% walking, 10% standing).
• Some bending, stooping, kneeling, and fine finger dexterity required.
• Fast-paced retail and office environment with regular store visits.
• Flexibility to work evenings, weekends, or holidays as business needs require.

Equal Opportunity Employer
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