Marketing Director

HR Partners was established in 2017 with the aim of providing effective solutions to its business partners through its experienced team in the human resources functions and consultancy sector. It operates as a private employment agency approved by İŞKUR. With its experienced and expert team, it supports its global and local clients in areas such as expert, mid, and senior-level recruitment and placement, talent management, career consulting, salary surveys, and assessment centers. It develops flexible approaches for its business partners and candidates in all areas.

We are conducting a search for a “ Marketing Director ” on behalf of our client in the ‘ ’Machinery’’ sector, an export-strong company with a solid international presence.

Qualifications

• Bachelor’s degree in relevant fields (Business Administration, Economics, Engineering, Marketing, etc.); preferably holding a Master’s degree (MBA) in Marketing or Business Management.
• 15+ years of marketing leadership experience in sectors such as Machinery and Industrial Products.
• Advanced proficiency in English.
• Experience with SAP systems.
• Proven track record in developing and executing brand and portfolio strategies that drive sustainable growth.
• Strong business acumen with hands-on P&L management experience.
• Ability to effectively leverage market insights, digital tools, and analytical data to support strategic decision-making
• Demonstrated leadership experience in managing cross-functional teams and coordinating external agencies.

Job Description

• Develop, enhance, and optimize a long-term marketing strategy aligned with the company’s business objectives, implementing actions that support sustainable brand growth.
• Analyze global and local competition, market trends, and sector dynamics to identify growth opportunities and develop actionable plans.
• Leverage customer and market insights to shape the brand’s medium-to-long-term positioning, product portfolio strategy, and innovation roadmap.
• Manage the design and execution of integrated, multi-channel marketing campaigns (digital, corporate communications, field marketing, trade fairs, distributor network, etc.).
• Develop data-driven marketing initiatives to enhance customer loyalty and strengthen brand preference.
• Oversee the end-to-end management of new product launches and relaunches, ensuring excellence across all touchpoints.
• Manage relationships with ATL, BTL, digital, PR, and creative agencies, ensuring consistent representation of brand identity across all channels.
• Manage the marketing budget effectively, ensuring optimal resource allocation to maximize return on investment.
• Take ownership of P&L for the brand and product portfolio, contributing to profitable growth targets.
• Partner closely with Sales, Product Management, Production, R&D, and all other relevant functions to ensure effective execution of marketing priorities across the organization.
• Lead and develop the marketing team while fostering a high-performance culture.
• Measure the performance of all marketing activities using KPIs and analytical tools, providing strategic recommendations based on data-driven insights.

Our company operates with permission document number 936, dated 7.09.2017, issued by the İşkur.