Marketing Director

Company: Arcitech (Arcot Group) Location: Mumbai, India — On-site (Work from Office) Office Locations: Lower Parel (Parel) and Vashi Reporting To: Founder & CEO Compensation: ₹40–60 LPA (CTC), commensurate with experience and outcomes

About Arcitech

Arcitech builds AI-integrated digital solutions across web/app/software, automation, and digital growth—focused on measurable business impact.

Role Summary

We are hiring a Marketing Director to lead and own the entire marketing function for Arcitech (and additional group brands as required).

This is a senior leadership role with full accountability for: growth strategy, performance marketing, funnel design, team leadership, budget governance, tracking/attribution, and execution. The Marketing Director will act as the single owner of marketing outcomes, ensuring the function runs independently with minimal day-to-day involvement from the CEO. This role is hands-on, execution-driven, and leadership-heavy not a coordinator or agency-manager role.

Key Responsibilities

1) Growth, Revenue & Performance Ownership

• Own qualified lead generation, conversions, and revenue pipeline across brands
• Improve Lead → Opportunity and Opportunity → Win conversion rates
• Optimize CPL, CAC, and full-funnel efficiency
• Ensure marketing drives business outcomes, not vanity metrics

2) End-to-End Funnel Strategy & Execution

Design and manage full-funnel strategies across:

• Paid Ads: Google, Meta, LinkedIn, YouTube, TikTok, X, Bing, Display
• SEO
• Social Media
• Content & Newsletter
• Video, Podcasts, UGC
• Offline initiatives (where applicable)

Additionally:

• Own landing page strategy, positioning, messaging, and CRO
• Ensure each campaign has clear tracking, attribution, and conversion goals

3) Budget Ownership & Governance

• Co-create monthly/quarterly marketing budgets with the CEO
• Ensure strict adherence to approved budgets; maintain budget vs. actuals
• Reallocate spend across channels based on performance
• Drive ROI reporting with clarity and discipline

4) Tracking, Attribution & CRM Integration

• Own GA4, GTM, CRM integration, call tracking, conversion tracking
• Ensure visibility from click → lead → contact → conversion → revenue
• Implement and refine offline conversion tracking
• Identify and fix funnel leakage in collaboration with Sales/Account Managers

5) Sales Alignment & Lead Quality Governance

• Define and enforce lead-handling SLAs with Sales/Account Managers
• Ensure fast follow-up and minimal lead loss
• Use sales feedback to improve targeting, creatives, offers, and funnel quality

6) Team Leadership & Marketing Department Ownership

Act as department head and reporting manager for:

• Paid Ads team
• SEO team
• Social Media team
• Graphic Designers
• Video Editors
• Content Writers / Creators

Responsibilities include:

• Hiring, onboarding, and scaling the team
• Setting KPIs, accountability, and execution standards
• Coaching, mentoring, and performance improvement plans where required
• Supporting appraisals and compensation discussions in coordination with HR

7) Content, Media & Brand Building

• Own the weekly newsletter (strategy, cadence, quality, outcomes)
• Increase frequency and consistency of:
• In-house shoots
• UGC content
• Podcasts
• Short-form + long-form video
• Ensure content is performance-driven and actively used in funnels

8) Process, Playbooks & Innovation

• Build and document playbooks for:
• Paid media execution and scaling
• Funnel and landing-page frameworks
• Creative testing systems
• Reporting, dashboards, and analytics cadence
• Drive experimentation and stay ahead of platform changes

9) Executive Reporting & Autonomy

• Own weekly and monthly reporting (KPIs, learnings, decisions, next actions)
• Ensure marketing runs smoothly without CEO dependency
• Escalate only strategic decisions, major risks, or budget exceptions

Required Experience

• 8–12+ years in growth/performance/digital marketing with revenue accountability
• Proven experience leading multi-channel paid marketing at scale
• Strong background in funnels, CRO, lead quality, and pipeline impact
• Experience managing and scaling cross-functional marketing teams
• Track record of delivering measurable growth and revenue outcomes

Core Skills

• Paid Ads: Google, Meta, LinkedIn, YouTube, TikTok (plus other networks as needed)
• Analytics & Tracking: GA4, GTM, CRM, call tracking, attribution
• Funnel design and landing-page optimization (CRO, offers, messaging)
• Budget ownership and ROI optimization
• Hiring, leadership, performance management, execution rigor

Job Types: Full-time, Permanent

Pay: ₹4,000,000.00 - ₹7,000,000.00 per year

Benefits:

• Health insurance
• Provident Fund

Application Question(s):

• How many years of experience do you end to end Funnel Strategy
• What is your current CTC
• What is your notice period

Work Location: In person