Marketing Director

Marketing Director

Location: Mequon, WI (In-Person)

Position Summary

Flow-Tech Systems is seeking a hands-on performance Marketing Director to lead strategy, creative execution, and brand development across its water treatment technology brands serving markets including Aquatics, HVAC, Data Centers, Industrial, Power Generation, and other developing business segments. This is not a maintenance role; this is a build-it role. You will develop and execute a cohesive marketing strategy that elevates brand authority, communicates measurable technical superiority, and drives engagement across a national rep network and direct markets. You will work directly with Business Development and manage in-house and outsourced graphic designers, with anticipated team growth in 2027. This role is ideal for a design-fluent performance marketer who thrives in technical environments and wants full ownership of brand execution.

Key Responsibilities

Strategic Leadership

• Develop and execute a unified marketing strategy across all company brands
• Establish brand positioning frameworks for each vertical market
• Translate technical performance data into compelling, digestible messaging
• Drive data-driven growth by setting ambitious, measurable lead generation and pipeline contribution goals
• Create annual and quarterly marketing roadmaps

Performance Marketing & Lead Generation

• Design, execute, and optimize multi-channel performance marketing campaigns (LinkedIn, Google Ads, programmatic, retargeting) to generate high-quality leads across verticals
• Build and manage end-to-end lead generation systems including landing pages, conversion funnels, lead scoring, nurturing sequences, and CRM integration to support both direct sales and the national rep network
• Establish clear KPIs and implement regular reporting/dashboarding to measure and continuously improve marketing effectiveness
• Collaborate closely with Business Development to align marketing efforts with sales targets, qualify inbound leads, and shorten sales cycles through targeted content and offers
• Test and iterate on creative, messaging, and offers using A/B and multivariate testing to maximize lead volume and quality at scale

Brand & Creative Direction

• Lead visual identity consistency across all brands
• Oversee development of brochures, case studies, technical literature
• Direct and execute website updates and brand messaging improvements
• Maintain high visual and messaging standards across all touch points

Content & Market Presence

• Create high-converting technical content assets (webinars, guides, case studies, calculators) optimized for lead capture and SEO
• Develop case studies highlighting measurable system performance
• Develop consistent digital communication cadence
• Coordinate brand storytelling across verticals

Team Leadership

• Manage and mentor in-house graphic design team
• Build scalable creative workflows
• Evaluate future marketing hires as the department grows

What Winning Looks Like (18 Months)

• Clear, documented marketing strategy executed across all brands
• Updated literature suite for each vertical
• Regular technical content distribution across digital channels
• Stronger alignment between sales and marketing messaging
• Elevated industry presence at key trade events

Qualifications

• At least 5–10 years marketing experience, ideally in technical or mechanical industries
• Ability to translate technical performance into clear value propositions
• Strong writing skills in both short and long form
• Strong visual and aesthetic judgment
• Proficiency in Adobe Creative Suite, Figma, or similar
• Experience building and executing brand strategy
• Experience managing creative staff
• B2B experience preferred
• Experience with CRM is a plus

Compensation

• Base salary commensurate with experience
• Comprehensive health, dental, and vision insurance
• 401(k) with company match
• Paid time off and holidays
• Opportunity to travel for business

Who This Role Is Built For

• This role is designed for an up-and-coming, high-capacity marketing leader who wants ownership, autonomy, and the opportunity to shape a multi-brand industrial technology platform. If you want to build something meaningful instead of inheriting bureaucracy, this is that opportunity.