Marketing Director, Americas (Head of Marketing)

Position

The Marketing Director is a strategic leader responsible for developing and executing the overall marketing strategy to drive brand awareness, generate leads, and achieve revenue targets. This individual will lead a team and collaborate cross-functionally with retail, omnichannel, and other functions to ensure alignment and maximize impact.

Job Responsibilities

Strategic Planning & Execution:

• Develop and implement comprehensive integrated marketing plans to increase brand awareness, drive consideration, and lead to conversion across all distribution channels, aligning with the company's overall goals and objectives.
• Identify and evaluate distribution channel development programs, including wholesale and retail marketing.
• Identify target markets and develop effective marketing campaigns to reach them.

Brand Management & Communications:

• Establish and maintain a consistent brand image throughout all marketing channels and consumer touchpoints, ensuring brand standards are upheld.
• Manage public relations and communications in a holistic manner that complements the broader marketing and media strategy.
• Partner closely with creative teams to develop effective and impactful assets for use across all consumer marketing channels while delivering performance.
• Proactively identify local marketing opportunities, relationships, and partnerships to create cultural relevancy for the brand.

Digital & Performance Marketing:

• Collaborate with the omnichannel team on full-funnel media plans, including performance marketing efforts, ensuring KPIs are met while maintaining control of brand image.
• Partner with the omnichannel team to execute the company's digital marketing efforts, including SEO, SEM, social media marketing, email marketing, and content marketing.
• Support in analyzing website traffic and online marketing performance to identify areas for improvement.
• Influence cross functionally and innovate with new media marketing tactics across social, digital, and direct response channels.

Team Leadership & Development:

• Lead the NA marketing function and its team structure based on evolving business needs and opportunities to support the organization's sales and revenue objectives.
• Lead, mentor, and develop a high-performing team of marketing professionals, setting clear goals and expectations, providing regular feedback and coaching, and fostering a collaborative environment.
• Resolve conflict and facilitate changes in the marketing group's structure to ensure objective fulfillment and swift response to marketing problems and opportunities.

Budget & Performance Management:

• Develop and manage the marketing operating budget, ensuring effective resource allocation.
• Manage media agency across all planning and optimization efforts across advertising and promotion activities, including print, online, digital, social, OOH, and other new channels.
• Track key metrics and success criteria for all marketing, advertising, and PR programs and activations to extract learnings and insights for future optimizations.

Market Research & Analysis:

• Oversee and evaluate competitive analysis across the media landscape to inform marketing and paid media strategy.
• Conduct market research to identify trends, opportunities, and competitive threats.
• Analyze customer data to understand customer needs and preferences.

Cross-Functional Collaboration:

• Partner closely with e-commerce and CRM teams to identify opportunities, review, and approve customer segmentation, messaging, and creative.
• Work closely with sales, product development, and other departments to ensure alignment and maximize the impact of marketing efforts.
• Communicate marketing plans and results to key stakeholders.
• Other duties as assigned.

Profile

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; MBA preferred.
• 15+ years of experience in marketing, with at least 7 years in a leadership role.
• Demonstrable experience designing and implementing successful marketing campaigns.
• Experience in growth marketing and customer acquisition, with strong knowledge of SEO, web analytics, and Google Ads (formerly Adwords).
• Experience with CRM software and digital marketing tools and techniques.
• Proven track record of developing and executing successful marketing strategies.
• Strong understanding of digital marketing principles and best practices.
• Excellent communication, interpersonal, and presentation skills.
• Strong analytical, project management, and problem-solving skills.
• Strategic mindset, with the ability to make difficult decisions.
• Ability to work effectively in a fast-paced, dynamic environment.

Skills:

• Strategic Thinking & Execution
• Leadership & Team Development
• Communication & Presentation
• Digital & Performance Marketing
• Brand Management & Communications
• Budget & Financial Management
• Market Research & Competitive Analysis
• Analytics & Reporting
• Cross-Functional Collaboration