Marketing Director/Assisted Living

Job Overview
Valley Vista Senior Living is looking for an energetic and strategic Marketing Director specialized in Assisted Living. Must be familiar with CalAim and Private Pay Patients.

to lead our marketing initiatives and elevate our brand presence within the senior care community. This role offers an exciting opportunity to develop innovative marketing strategies, drive resident engagement, and foster community relationships. The ideal candidate will possess a passion for creating compelling content, leveraging digital channels, and executing multichannel marketing campaigns that resonate with prospective residents and their families. As a key leader, you will oversee all marketing activities, ensuring alignment with organizational goals while maintaining a vibrant and welcoming brand image.

Duties

• Develop and implement comprehensive marketing strategies tailored to assisted living communities, focusing on increasing occupancy and brand awareness.
• Manage digital marketing efforts including SEO, social media marketing, email campaigns, Google AdWords, and performance marketing to maximize online visibility.
• Oversee content creation for various platforms such as websites (WordPress), social media channels, print advertising, and email marketing campaigns.
• Utilize analytics tools like Google Analytics to monitor campaign performance, analyze data trends, and optimize marketing initiatives for better engagement and conversion rates.
• Coordinate advertising sales efforts by building relationships with local media outlets, community partners, and referral sources.
• Lead product management for promotional materials and digital assets using Adobe Creative Suite; ensure all content aligns with brand standards.
• Conduct market research to identify target audiences, competitive positioning, and emerging industry trends within assisted living sectors.
• Manage the marketing budget effectively to maximize ROI across all channels while exploring new opportunities such as e-commerce integrations or innovative advertising tactics.
• Collaborate with sales teams to develop B2B marketing strategies that support outreach to healthcare providers, referral networks, and community organizations.
• Implement marketing automation tools to streamline campaigns, nurture leads, and enhance resident engagement initiatives.

Requirements

• Proven experience in digital marketing with a focus on senior living or healthcare industries; familiarity with assisted living environments is highly desirable.
• Strong knowledge of SEO best practices, social media platforms (Facebook Advertising included), multichannel marketing strategies, and analytics tools like Google Analytics.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress (including HTML basics), and familiarity with email marketing platforms.
• Demonstrated ability in content marketing, copywriting, research methodologies, and print advertising campaigns.
• Experience managing advertising sales efforts and developing strategic partnerships within the community sector.
• Excellent project management skills with the ability to handle multiple campaigns simultaneously while adhering to deadlines and budgets.
• Strong communication skills with a talent for persuasive storytelling that resonates with diverse audiences.
• Knowledge of performance marketing techniques including Google AdWords campaigns and Facebook Advertising optimization.
• A proactive mindset with a passion for innovation in digital marketing strategies tailored to assisted living communities. Join us in shaping vibrant communities where seniors thrive! This paid position offers an inspiring environment dedicated to growth, creativity, and making a meaningful impact through innovative marketing leadership in assisted living services.

Pay: $90,000.00 - $110,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Experience:

• CalAim: 1 year (Preferred)
• Assisted Living Marketing: 1 year (Required)
• Private Pay: 1 year (Preferred)

Work Location: In person