Marketing & E-Commerce Merchandising Manager

Hudson Valley Lighting Group is a worldwide leader in the design, manufacturing, and omnichannel distribution of decorative and architectural lighting fixtures, encompassing six brands: Hudson Valley Lighting, Mitzi, Troy, Corbett, CSL, and Sonneman (on behalf of Hudson Valley Lighting, Inc., Troy-CSL, Inc. and SN Modern, LLC). As the one-stop shop for the most comprehensive selection of lighting, HVLG seeks to inspire and support our customers in their pursuit to achieve a home that perfectly reflects their clients. HVLG takes a designer-forward approach to the light-purchasing process — making the experience more inspiring, exciting, and inviting. At HVLG, we believe that great lighting has the power to elevate any space and enrich people's lives — and it's that guiding philosophy that ties our family of brands together.

We’re seeking a Marketing & E-Commerce Merchandising Manager to oversee all aspects of website marketing and merchandising across HVLG’s portfolio of brands. This role will be responsible for developing strategies and managing execution to optimize our websites for traffic, engagement, and conversion.

The ideal candidate combines analytical skills with a keen eye for design and user experience. You’ll work closely with our marketing, web development, sales, and product teams to ensure our websites reflect our brand vision while driving measurable growth. Your goal is to improve customer experience, boost online sales, and ensure HVLG websites are beautiful, shoppable, and inspiring.

What You’ll Do:

Website Marketing & Optimization

• Develop and execute strategies to increase qualified traffic, improve conversion rates, and enhance the customer journey.
• Manage on-site promotions, homepage refreshes, and seasonal campaigns in collaboration with brand and creative teams.
• Oversee A/B testing and data analysis to identify opportunities for UX and content improvements.
• Partner with performance/digital marketing to align paid media, landing page, email, and social media strategies.

Product Merchandising:

• Develop and manage online merchandising strategies to highlight key products and seasonal collections.
• Optimize product listings, including descriptions, images, video, and content, to drive customer engagement and sales.
• Analyze and track product performance and make data-driven decisions to improve sales and conversion rates.

Marketing Campaigns

• Collaborate with the marketing team to strategize online marketing campaigns, including email, social media, and paid ads.
• Coordinate with designers and copywriters to ensure high-quality content for product launches and promotions.
• Coordinate with product photographers, videographers, and the product design/strategy team to ensure key product details are captured in an inspiring and understandable way.
• Collaborate with the marketing team to utilize existing content in new and exciting ways.

Customer Experience Optimization

• Collaborate with marketing, sales, and web development teams to improve site navigation, product categorization, and search functions to enhance user experience.
• Work closely with the web development team to ensure our owned websites are user-friendly and efficient.
• Monitor customer feedback and website performance metrics to improve the customer journey continuously.

Data Analysis & Reporting

• Monitor KPIs such as traffic, conversion rates, customer engagement, and sales performance.
• Provide detailed reports on campaign effectiveness and site performance to senior management.

Position Requirements:

• Bachelor’s degree in Marketing, Business, E-Commerce, or a related field.
• 3-5+ years of experience in online merchandising or digital marketing, preferably in e-commerce.
• Strong understanding of e-commerce platforms (custom, Shopify, etc.) and online marketing tools (Google Analytics, Hot Jar, SEM, SEO).
• Strong understanding of the B2B/Designer Trade Industry
• Excellent communication and project management skills.
• Creative thinker with a data-driven approach to solving problems.
• Ability to work in a fast-paced, collaborative environment.
• Ability to reliably commute to Wappingers Falls, NY 12590.
• US Citizen or permanent resident (no Visa sponsorship available).
• Other duties as assigned.

WORKING CONDITIONS

Physical Demands:

The physical demands described here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

This position requires lifting up to 30 lbs., standing, sitting, walking, bending, kneeling, stooping, crouching, crawling, and climbing all day. As well as sitting for the duration of the work shift except on breaks and mealtimes.

Work Environment:

The work environment characteristics described here are representative of those employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

Ability to work in a Distribution Center environment with varying temperatures and noise.

Equal Opportunity Employer:

Hudson Valley Lighting is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status, or other characteristics protected by law.

Disclaimer: This position description indicates the general nature and level of work expected. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required. Employees may be asked to perform other duties as needed.

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?

Education:

• Bachelor's (Preferred)

Ability to Commute:

• Wappingers Falls, NY 12590 (Required)

Work Location: Hybrid remote in Wappingers Falls, NY 12590