Marketing, Engagement & Personnel Coordinator

Job Overview
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. This role offers an exciting opportunity to develop and execute comprehensive marketing strategies across multiple channels, including digital, social media, and print advertising. The ideal candidate will possess a strong understanding of SEO, content marketing, and analytics tools to drive brand awareness and engagement. As a key member of our marketing department, you will collaborate with cross-functional teams to support product launches, manage campaigns, and optimize marketing performance.

Duties

• Develop and implement multichannel marketing campaigns utilizing digital marketing, social media marketing, and print advertising strategies.
• Manage content creation and copywriting for websites, blogs, email marketing, and social media platforms such as Facebook Advertising.
• Utilize SEO best practices and tools like Google Analytics and Google AdWords to improve website visibility and track campaign performance.
• Oversee marketing automation processes to nurture leads and improve conversion rates.
• Manage e-commerce platforms and update content using WordPress, HTML, and other web development tools.
• Conduct market research to identify trends, competitive analysis, and customer insights for targeted marketing efforts.
• Coordinate advertising sales efforts and collaborate with sales teams to align marketing initiatives with business objectives.
• Monitor campaign budgets and analyze performance metrics to optimize ROI through analytics tools.
• Support product management initiatives by creating promotional materials and managing product launches.

Qualifications

• Proven experience in digital marketing, content marketing, B2B marketing, or related fields.
• Strong knowledge of SEO, social media marketing, performance marketing, email marketing, and Google Analytics.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress, HTML, and familiarity with Google AdWords.
• Experience with marketing automation platforms and multichannel campaign management tools.
• Excellent copywriting skills with the ability to craft compelling messages tailored for various audiences.
• Ability to analyze data effectively to inform strategic decisions using analytics tools.
• Strong research skills combined with a creative mindset for developing innovative campaigns.
• Excellent communication skills with the ability to collaborate across teams effectively. This role offers a comprehensive platform for aspiring marketers eager to grow their expertise in a fast-paced environment while contributing directly to the company's success through innovative marketing strategies.

Pay: $14.00 - $21.00 per hour

Expected hours: No more than 10 per week

Benefits:

• Flexible schedule
• Professional development assistance
• Referral program

Work Location: Hybrid remote in Munster, IN 46321