Marketing Executive

Job Title: Marketing Executive – Eye Hospital

Location: [COIMBATORE / On-site]
Department: Marketing
Experience: Minimum 1–3 years in Eye Hospital or Healthcare Sector

Job Summary:

We are looking for a dynamic and result-oriented Marketing Executive with experience in the healthcare or eye hospital sector. The candidate will be responsible for planning and executing marketing strategies, building brand awareness, and promoting hospital services to patients and the community.

Key Responsibilities:

• Develop and implement marketing strategies to promote hospital services and specialties.
• Plan and execute digital marketing campaigns (social media, email, website content).
• Coordinate offline marketing activities, events, and community outreach programs.
• Build and maintain relationships with patients, local communities, and referral sources.
• Track marketing performance, analyze metrics, and prepare monthly reports.
• Collaborate with hospital staff to design promotional materials and campaigns.
• Ensure brand consistency across all communication channels.

Required Skills & Competencies:

• Proven experience in hospital / eye hospital marketing or healthcare marketing.
• Strong knowledge of digital marketing tools and social media platforms.
• Excellent communication and interpersonal skills.
• Ability to analyze market trends and competitor activities.
• Creative thinking and problem-solving ability.
• Event management and coordination skills (preferred).

Reporting To:

• Marketing Manager / Hospital Administrator

Job Types: Full-time, Permanent

Pay: ₹18,000.00 - ₹25,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Experience:

• Marketing: 1 year (Preferred)

Language:

• English (Preferred)

Location:

• Remote (Required)

Willingness to travel:

• 25% (Required)

Work Location: In person