Marketing Executive

Key Responsibilities

Content Creation & Management

- Develop and execute monthly social media content calendars.

- Create engaging, fun, and brand-aligned content for Instagram, Facebook, TikTok, and WhatsApp.

- Shoot, edit, and publish Reels, Stories, posts, and short-form videos using tools like CapCut, Canva, and InShot.

- Write creative captions and call-to-actions that connect with families and young audiences.

Community Engagement

- Monitor DMs, comments, tags, and mentions.

- Respond to customer inquiries, drive engagement, and encourage UGC (user-generated content).

- Organize interactive content like polls, quizzes, and shout-outs. Digital Advertising

- Plan, run, and optimize paid social media campaigns (Meta Ads – Facebook & Instagram).

- Manage budgeted ad campaigns for brand awareness, product promotions, and store visits.

- Coordinate basic Google Ads (YouTube, Display) if required.

- A/B test creatives and audiences for performance improvement.

- Track performance KPIs (CTR, ROAS, Engagement Rate) and prepare monthly ad reports.

Performance Tracking

- Analyze social and ad campaign data using Meta Business Suite, TikTok Analytics, and Google Analytics.

- Provide monthly reports with insights and recommendations.

- Use findings to improve future campaigns and content.

In-Store Integration

- Promote ongoing offers, events, and new arrivals in-store.

- Coordinate with store staff to capture content from customer experiences.

- Cover live activations, weekends, and mall events when needed.

Qualifications & Skills

- 1–3 years of experience in social media and digital marketing (preferably in retail, FMCG, or e-commerce).

- Strong understanding of Meta Ads Manager and basic Google Ads.

- Hands-on content creation and short video editing skills.

- Proficiency in Canva, CapCut, InShot, or Adobe tools.

- Strong communication and copywriting skills in English (Arabic is a plus).

- Awareness of UAE audience behavior and social trends.

- Comfortable working both independently and in a team environment.

Preferred Extras

- Experience with influencer marketing and brand collabs.

- Knowledge of customer acquisition strategies.

- Basic photography/videography skills.

- Familiarity with WhatsApp for Business and store-based lead generation.

Perks & Environment

- Work onsite at Dubai Outlet Mall, surrounded by toys, fun, and great energy!

- Supportive, creative team environment with room to grow.

- Opportunity to expand into performance marketing or a broader marketing role as the brand grows.

Job Type: Full-time