Marketing Executive

Role Overview:

This role involves helping manage content, strategy and engagement across multiple social media channels with a particular focus on TikTok. The ideal candidate will possess strong creative skills to tailor content specifically for each platform while bringing innovative concepts to life. This position requires a strategic thinker who can manage and schedule content effectively while collaborating across various departments to produce the content.

Key Responsibilities:

• Develop and execute comprehensive social media strategies across all platforms, focusing primarily on TikTok.
• Craft, schedule, and publish compelling content that engages and grows our audience.
• Collaborate with cross-functional teams to align social media efforts with overall business strategies.
• Analyze and report on social media performance metrics to guide improvements and strategic shifts.
• Monitor social media trends and emerging platforms to ensure our brand remains relevant and innovative.
• Develop unique, platform-specific campaigns that align with the brand's voice and objectives.
• Interact with followers and engage with audiences in a responsive and authentic manner

Requirements:

Education & Qualification

• Bachelor s degree in Marketing, Communications, or a related field.
• Proficiency in social media platforms, with a particular emphasis on TikTok.
• Strong understanding of social media analytics and tools.

Experience

• At least 2-3 years of experience in a social media role, preferably focusing on TikTok.
• Proven track record of growing and engaging audiences across multiple social media platforms.
• Experience collaborating with cross-functional teams to create cohesive content strategies.

Training & Knowledge

• In-depth knowledge of social media best practices and current trends.
• Capable of using creative software and tools to generate engaging content.
• Strong ability to analyze and interpret data to drive content decisions.
• Excellent communication and storytelling skills, both written and verbal.
• Ability to thrive in a fast-paced and dynamic work environment.