Marketing Executive

Job Title: Marketing Executive

Location: Dubai, UAE
Company: PFS Group of Companies

About the Company:

PFS Group of Companies and its Associates are leading providers of wellness solutions—including luxury hot tubs, spas, steam rooms, cold plunge tubs—and top-tier sports infrastructure worldwide. Our offerings span wellness products, sports flooring systems, and sports equipment, catering to residential, commercial, and hospitality clients. With a strong commitment to quality, aesthetics, and performance, we deliver premium solutions that elevate both personal well-being and professional sports environments.

Job Summary:

We are seeking a creative and tech-savvy Marketing Executive with expertise in website development, SEO, graphic design, and digital marketing. The role involves brand promotion, lead generation, content creation, campaign management, and collaboration across teams to drive business growth and enhance brand presence.

Key Responsibilities:

Market Research & Strategy Development

• Conduct market research and analysis to evaluate industry trends, brand awareness, and competition ventures.
• Analyze consumer behavior and emerging market opportunities to shape the overall marketing approach.
• Assist in developing marketing plans, advertising, direct marketing, and promotional campaigns.
• Conduct competitor benchmarking and identify new strategies to strengthen brand positioning.

2. Digital Marketing & Lead Generation

• Plan, execute, and manage Google Ads, Meta Ads, SEO, and other online marketing campaigns.
• Utilize CRM and marketing automation tools to streamline lead generation and nurturing processes.
• Analyze campaign performance using data analytics tools and prepare coherent marketing reports with actionable insights.
• Collaborate with the sales team to align campaigns with business goals and revenue targets.

3. Graphic Design & Visual Content Creation

• Design visually compelling materials for digital and print media—including brochures, banners, flyers, catalogs, and corporate collaterals.
• Develop engaging social media creatives, ad visuals, stories, reels, emailers, and infographics.
• Handle photography, videography, and video editing for promotional and brand campaigns.
• Ensure all creative content is aligned with brand identity and campaign objectives.

4. Website Management & Online Presence

• Maintain and update the company website, ensuring all content is accurate, engaging, and SEO-optimized.
• Monitor website traffic, performance, and engagement metrics, providing data-backed recommendations for improvement.
• Collaborate with developers for technical updates and user experience enhancements.

5. AI & Productivity Tools

• Leverage AI-powered tools for content creation, marketing automation, analytics, and productivity optimization.
• Stay informed about emerging digital and design trends to introduce innovative marketing solutions.

6. Collaboration, Events & Reporting

• Work closely with sales, operations, and design teams to align marketing activities with business strategies.
• Assist in planning and executing events, exhibitions, and webinars to boost brand visibility.
• Prepare detailed marketing campaign reports using analytics tools to evaluate performance and ROI.
• Maintain a structured marketing content calendar and organized creative assets.

Qualifications & Requirements:

• Education: Bachelor’s degree in Marketing, Design, Communication, or related field.
• Experience: 2–4 years in digital marketing, graphic design, or marketing communications.
• Proficiency in graphic design tools (Adobe Creative Suite, Canva, etc.) and digital marketing platforms (Google Ads, Meta Ads, SEO tools, CRM, automation tools).
• Knowledge of website development, CMS, and SEO best practices.
• Strong creativity, storytelling, and content creation skills.
• Familiarity with AI-powered marketing and design tools is a plus.
• Excellent communication, project management, and teamwork skills.

Job Type: Full-time

Pay: AED4,000.00 - AED5,000.00 per month

Application Question(s):

• Are you available to join immediately?
• Share the link if you have portfolio

Education:

• Bachelor's (Required)

Experience:

• Marketing: 3 years (Required)
• Branding: 2 years (Required)
• SEO: 2 years (Required)

License/Certification:

• UAE Driving License (Preferred)