Marketing Executive

Job Title: Marketing Executive
Location: Dubai, UAE
Company: PFS Group of Companies

About the Company

PFS Group of Companies and its associates are leading providers of premium wellness and sports solutions. Our portfolio includes luxury hot tubs, spas, steam rooms, cold plunge tubs, and world-class sports infrastructure systems. Serving residential, commercial, and hospitality sectors, we are committed to delivering excellence in quality, aesthetics, and performance—enhancing both personal wellness and professional sports environments.

Position Overview

We are looking for a creative, data-driven, and tech-savvy Marketing Executive with hands-on experience in digital marketing, website management, SEO, and graphic design. This role involves strategizing and executing marketing campaigns, managing the company’s online presence, generating leads, and collaborating across departments to strengthen brand identity and business growth.

Key Responsibilities1. Market Research & Strategy

• Conduct market and competitor research to identify trends, consumer behavior, and new opportunities.
• Support in developing comprehensive marketing plans and promotional campaigns.
• Benchmark competitors and recommend innovative strategies to enhance brand positioning.
• Contribute to marketing budgets, advertising plans, and performance tracking.

2. Digital Marketing & Lead Generation

• Plan, execute, and manage digital campaigns across Google Ads, Meta Ads, and other online platforms.
• Implement SEO strategies to increase organic traffic and search visibility.
• Use CRM and automation tools to manage leads and optimize conversion funnels.
• Analyze campaign data to generate performance reports and actionable insights.
• Coordinate with the sales team to align marketing initiatives with business objectives.

3. Graphic Design & Visual Content

• Create visually appealing designs for digital and print media such as brochures, flyers, banners, and catalogs.
• Develop engaging content for social media, advertisements, reels, and email campaigns.
• Manage photography, videography, and video editing for marketing materials.
• Ensure all visuals and creatives reflect consistent brand identity and messaging.

4. Website Management & SEO

• Oversee and update the company’s website to ensure accurate, engaging, and optimized content.
• Track website performance and analytics, and propose improvements for better user experience and SEO ranking.
• Collaborate with developers for technical updates and UX enhancements.

5. AI & Innovation

• Utilize AI-driven tools for content creation, analytics, and marketing automation.
• Stay updated with emerging digital trends to implement innovative marketing approaches.

6. Collaboration, Events & Reporting

• Work closely with sales, design, and operations teams to align marketing goals with business strategies.
• Assist in planning and executing events, exhibitions, and webinars to enhance brand visibility.
• Maintain a structured content calendar and library of creative assets.
• Prepare detailed campaign reports highlighting ROI and performance insights.

Qualifications & Requirements

• Education: Bachelor’s degree in Marketing, Design, Communications, or related field.
• Experience: 2–4 years in digital marketing, marketing communications, or graphic design.
• Proficiency in Adobe Creative Suite, Canva, and digital platforms such as Google Ads, Meta Ads, SEO tools, and CRM systems.
• Strong understanding of website CMS, SEO principles, and online marketing strategies.
• Excellent creative, storytelling, and content creation abilities.
• Familiarity with AI-based marketing tools is an advantage.
• Strong communication, time management, and collaboration skills.

Job Type: Full-time

Pay: AED4,800.00 - AED5,500.00 per month

Application Question(s):

• Are you available to join immediately?

Education:

• Bachelor's (Required)

Experience:

• UI/UX: 2 years (Required)
• Digital Marketing: 2 years (Required)

License/Certification:

• UAE Driving License (Required)