Marketing Executive

Job Summary

The Marketing & PR Executive is responsible for developing and executing PR strategies, managing influencer partnerships, supporting brand campaigns, and ensuring strong visibility across digital and traditional media platforms. This role requires a creative, organized, trend-driven professional who understands social media, brand storytelling, and influencer marketing across the GCC.

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Key Responsibilities

Influencer Marketing

• Identify, evaluate, and recruit influencers across Tier 1–3 aligned with brand goals.
• Manage influencer communication, negotiations, contracts, and deliverables.
• Coordinate invitations for events, launches, tastings, and media previews.
• Track influencer content, performance, and ROI (reach, EMV, engagement).
• Build and maintain an updated talent database (local, regional, niche categories).
• Ensure all influencer collaborations follow brand guidelines and campaign KPIs.

PR & Communications

• Support PR planning including press releases, media alerts, and story angles.
• Manage press lists, media outreach, interview coordination, and follow-ups.
• Monitor media coverage and prepare weekly or monthly PR reports.
• Assist in building relationships with journalists, editors, freelancers, and media platforms.
• Draft and edit PR copy: event notes, speeches, bios, captions, campaign messaging.

Campaign Support

• Assist in planning and executing 360° brand campaigns (digital, social, on-ground).
• Coordinate content shoots with photographers, videographers, and creative teams.
• Support in brand activations, launch events, and campaign rollouts.
• Ensure brand consistency across all communication touchpoints.
• Contribute creative ideas for brand storytelling, influencer hooks, and campaign angles.

Event Management

• Support event planning logistics: guest lists, RSVPs, talent coordination, and on-ground support.
• Manage influencer check-in, briefing, content capture, and post-event follow-up.
• Prepare post-event reports summarizing coverage, KPIs, and insights.

Reporting & Research

• Track competitors, trends, and emerging influencers.
• Analyze data from social platforms and influencer collaborations.
• Prepare performance decks, campaign recaps, and monthly reports.

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Required Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, PR, or related field.
• 1–3 years experience in PR, influencer marketing, or social media (agency or hospitality preferred).
• Strong communication and copywriting skills.
• Understanding of UAE media landscape and GCC influencer ecosystem.
• Ability to multitask, manage deadlines, and work in a fast-paced environment.
• Creative thinker with strong aesthetic and brand understanding.
• Proficiency in Instagram, TikTok, social analytics tools, MS Office, and Google Workspace.

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Preferred Experience

• Experience in hospitality, F&B, retail, or lifestyle brands.
• Familiarity with PR tools (Meltwater, Tagger, Kolsquare, etc.).
• Arabic is a plus but not required

Job Type: Full-time