Marketing executive

Position Overview

The Marketing Executive is responsible for promoting the company’s wood, furniture, or interior products and generating brand awareness in the market. This role involves developing marketing strategies, coordinating with sales and design teams, managing promotional campaigns, and maintaining strong customer relationships to drive business growth.

Key Responsibilities1. Marketing & Brand Promotion

• Develop and execute marketing plans to promote wood products, furniture, and interior solutions.
• Manage branding activities including brochures, catalogues, social media content, and digital promotions.
• Coordinate with agencies for advertising, promotional materials, and creative designs.
• Participate in trade shows, exhibitions, architects’ meet, and industry events.

2. Lead Generation & Market Research

• Identify new market segments and potential customers such as architects, interior designers, contractors, corporates, and retail clients.
• Conduct market research on competitors, pricing, and industry trends.
• Collect customer feedback and share insights with the management team.

3. Customer Relationship Management

• Build and maintain strong relationships with architects, interior designers, builders, and channel partners.
• Handle customer enquiries, prepare product presentations, and assist in finalizing orders.
• Ensure timely follow-up with leads and maintain customer data.

4. Sales & Coordination

• Coordinate with the sales team to support sales targets and marketing activities.
• Assist in preparing quotations, proposals, and product samples for clients.
• Communicate with the production and design teams for marketing material updates.

5. Digital & Social Media Marketing

• Manage social media pages (Instagram, Facebook, LinkedIn, etc.) to promote products and projects.
• Create content related to new products, completed projects, and company updates.
• Monitor online engagement and generate enquiries through digital platforms.

Skills & QualificationsEducational Qualification

• Bachelor’s degree in Marketing / Business Administration / Interior Design / or related field.

Skills Required

• Strong communication and presentation skills.
• Understanding of wood products, furniture manufacturing, and interior materials (plywood, veneers, laminates, hardware, etc.).
• Good knowledge of digital marketing tools and MS Office.
• Creativity and ability to develop engaging marketing content.
• Ability to handle multiple tasks and meet deadlines.

Experience

• 1–4 years of experience in marketing, preferably in wood, furniture, interior, or construction-related industry.

Key Performance Indicators (KPIs)

• Number of leads generated monthly
• Conversion rate of enquiries to orders
• Brand visibility and engagement growth
• Customer satisfaction
• Timely execution of marketing campaigns

Job Types: Full-time, Permanent

Pay: ₹24,000.00 - ₹38,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person