Marketing Executive

Job Roles and Responsibilities:

• Plan, propose and carry out in store programs/events with the coordination of Outlet Managers and approval of director.
• Create a monthly and annual marketing calendar for Retail outlets, Online and Distribution.
• Identify and evaluate adequate brand recognition and promotion opportunities through Sponsorships, exhibitions, festivals, and coordination with other brands for partnerships etc.
• Continuously improve customer experience by capturing and analyzing the appropriate customer information at the outlets, insights from retail stores and adopting best practices, and then acting on the information.
• Collaborate with other departments (Retail and Online) to manage reputation, identify key players and coordinate actions.
• Network, Coordinate and interact with Publishers and Authors for events or live sessions and generate campaigns with different Media or Radio Channels.
• Supervise and monitor the Development of content used in designing all the artworks/newsletters/material/proposal/catalogue/flyers/posters/forms/bookmarks/standees/banners/backdrop and etc.
• Build and execute a research strategy to always keep a track on customer experience at all touch points and also explore new product lines.
• Provide marketing tracking and research information by collecting, analyzing and summarizing data and content.

• Supervise Liberty Loyalty programs, bank promotions and any other discount schemes.
• Creation, Implementation and monitoring of Social Media strategy
• Regular store visits to evaluate customer feedback and potential campaigns

Boosting sales through e-commerce:

• Design a plan and proceed for company’s branded web-series on the benefits of reading books.
• Connect with bloggers/you tubers for their endorsements related to read books while travelling.
• Design strategy and its executions to Liaison with the corporate professionals for the endorsement of management books.

• Plan and proceed after mutual coordination with management for recommendation of management books on professional forums.
• In accordance with the customer feedback data/purchases draft and share an email for recommending them books of same genre, author or new stock available at website. .
• Full community management and answering of post comments, queries etc. on all of Liberty's platforms.

Requirements:

• Master's / Bachelor’s degree (or equivalent) in marketing, business, or related field.
• Proven experience of 2 – 4 years
• Must have strong background in digital marketing, branding, promotion, event coordination & management.
• Strong written & verbal communication skills.
• Must have people management & management skills
• Must be an Avid book reader.

Salary Range: 65K – 70K

Location: Korangi Industrial Area, Karachi

Job Type: Full-time

Pay: Rs65,000.00 - Rs70,000.00 per month

Work Location: In person