Marketing Executive

About the Role

We are seeking a creative, results-driven Marketing Executive with a passion for the fragrance industry to join our team. The ideal candidate will be responsible for developing and executing marketing strategies that elevate our perfume brand, drive sales, and strengthen customer engagement across digital and retail channels.

Key Responsibilities

• Develop and implement marketing campaigns to promote perfume lines across online and offline platforms.
• Plan and manage product launches, seasonal campaigns, and promotional activities.
• Conduct market research to identify trends, consumer preferences, and competitor activities.
• Collaborate with product development teams to influence fragrance concepts, packaging, and positioning.
• Manage brand presence on social media, ensuring consistent visual and written communication.
• Coordinate with retail partners, influencers, and media for brand collaborations and promotional events.
• Monitor and analyze campaign performance, providing actionable insights and reports.
• Manage marketing budgets and ensure cost-efficient execution.
• Create engaging marketing content including product descriptions, brand stories, and promotional materials.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2–5 years of experience in marketing, preferably within perfumes, beauty, cosmetics, or luxury goods.
• Strong understanding of branding and consumer behavior.
• Excellent communication, storytelling, and copywriting skills.
• Proficiency in digital marketing tools, social media management, and analytics platforms.
• Creative mindset with strong attention to detail and visual aesthetics.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Qualifications

• Experience working with fragrance brands or luxury beauty products.
• Knowledge of visual merchandising, product photography, or influencer marketing.
• Familiarity with CRM tools and e-commerce platforms.

What We Offer

• Competitive salary
• Opportunity to work in a dynamic and creative environment.
• Professional development and growth opportunities

Job Types: Full-time, Permanent