Marketing Executive

Job Title: Marketing Executive – Retail (Online & Offline)

Department: Marketing
Experience: 2–4 Years
Job Type: Full-time
Work Location: Kochi

About the Role:

We are looking for a proactive and creative Marketing Executive to support and execute marketing activities across both online and offline retail channels. The ideal candidate should have hands-on experience in campaign execution, social media management, and retail promotions, with a strong understanding of brand communication and customer engagement.

Key Responsibilities:

· Assist in developing and executing marketing campaigns for retail stores and online platforms.

· Support in planning and implementing promotional activities, events, and product launches.

· Coordinate with the sales, design, and merchandising teams to ensure brand consistency.

· Manage social media pages, digital promotions, and content updates.

· Prepare and circulate marketing materials including brochures, displays, and in-store visuals.

· Monitor campaign performance and assist in preparing reports and analytics.

· Research market trends, competitor activities, and customer preferences.

· Maintain relationships with vendors, media partners, and influencers.

· Assist in managing marketing budgets and vendor payments.

· Travel as required for campaign execution, store visits, and event coordination.

Key Requirements:

· Bachelor’s degree in Marketing, Business Administration, or a related field.

· 2–4 years of experience in marketing, preferably in retail or e-commerce.

· Strong knowledge of digital marketing tools and social media management.

· Excellent communication, coordination, and multitasking skills.

· Creative mindset with attention to detail.

· Proficiency in MS Office, Canva, Google Ads, Meta Business Suite, and basic analytics tools.

Preferred Skills:

· Experience in visual merchandising support and in-store promotions.

· Knowledge of SEO, Google Analytics, or basic ad management.

· Ability to work under deadlines and handle multiple campaigns simultaneously.

Job Type: Full-time

Work Location: In person