Marketing Executive

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The Marketing Executive is responsible for supporting all marketing activities across the company. He/She will manage promotional efforts, assist in preparing marketing reports and budgets, and coordinate advertising materials and social media initiatives.

RESPONSIBILITIES

• Conduct market research and analyze consumer behavior to guide marketing strategies.
• Monitor competitor activities and support positioning adjustments.
• Develop, localize, and implement seasonal campaigns, activations, and store events.
• Manage content creation across social platforms (Instagram, TikTok, Snapchat, Meta).
• Collaborate with influencers and creators to amplify brand reach and engagement.
• Coordinate with internal and external stakeholders including brand teams, agencies, mall management, and store staff.
• Support campaign planning, including briefing agencies, managing timelines, and tracking budgets.
• Oversee photoshoots, video production, and creative asset development.
• Draft Arabic copy for social media, SMS campaigns, and in-store materials, ensuring all content is culturally relevant and aligned with brand guidelines for the GCC market.
• Drive footfall and conversion in-store through tactical and brand-led campaigns.
• Analyze performance metrics and prepare reports for internal communication.
• Utilize marketing tools including Meta Ads Manager, Canva, and analytics dashboards.

EXPECTED YEARS OF EXPERIENCE

• Minimum of 2 years' experience in Communication, Marketing, and/or Public Relations.
• Background and knowledge of the industry is preferred, with a strong interest in fashion retail.
• Knowledge of Digital Marketing.
• Experience working with Instagram, TikTok, Facebook, and other social media channels.
• Proficient in Microsoft Office suite.
• Ideally fluent in Arabic and English (written and spoken).
• Proficiency in the following tools is an advantage:
  • Canva/Adobe Creative Suite
  • Meta Business Suite, TikTok Ads Manager
  • Google Analytics, UTM tracking
  • CRM tools or SMS campaign systems

EXPECTED EDUCATIONAL QUALIFICATION

MOFA attested Bachelor's Degree (preferred in Marketing, Communication, International Relations, or a related field)

REQUIRED BEHAVIORAL COMPETENCIES

• Agility & Responsiveness: Able to make quick, effective decisions in a fast-paced retail cycle.
• Cultural Sensitivity: Demonstrates awareness of local customs and shopper preferences.
• Creativity & Initiative: Brings fresh ideas to the table and takes ownership of execution.
• Collaboration: Team player with a collaborative mindset.
• Attention to Detail: Ensures campaign elements are consistent with brand identity and messaging.
• Resilience: Maintains composure under pressure and is open to feedback.
• Customer Focus: Always thinks from the shopper's point of view.