Marketing Executive

Marketing Executive

The Marketing Executive will be responsible for executing effective marketing strategies and campaign plans for international trade exhibitions and conferences. Using traditional and innovative marketing techniques, they will support the drive to attract visitors, delegates, exhibitors, sponsors, and press.

The role also involves generating new initiatives, applying B2B marketing experience to enhance marketing activity, and being digitally savvy with strong background in digital tools and software. Typically assigned to two events under the security cluster, the Marketing Executive works closely with the exhibition sales and sponsorship team, conference production team, and delegate sales team to generate leads and conversions.

The Person

• 2+ years of junior level marketing experience (event marketing not required)
• Strong time management skills
• Trustworthy, professional, and reliable
• Confidentiality at all times
• Team player; able to work effectively with co workers/peers
• Flexible when asked to perform tasks outside the core remit

Job Specific Skills

• Experience with databases for mass and targeted direct marketing campaigns
• Strong knowledge of MS Office Suite (Word, Outlook, Excel)
• Excellent interpersonal and communication skills at all levels
• Strong negotiation and relationship building skills
• Digital tools and software proficiency
• Great attention to detail
• Copywriting ability