MARKETING EXECUTIVE

The Hospital Marketing Executive is responsible for driving marketing initiatives to increase patient acquisition, improve brand awareness, and foster relationships within the healthcare community. This role requires a balance of strategic planning and hands-on execution.

Responsibilities

• Develop and implement comprehensive marketing plans to enhance hospital visibility.
• Design and execute campaigns to attract new patients and retain existing ones.
• Collaborate with healthcare professionals to create targeted marketing content.
• Analyze market trends and adjust strategies accordingly.
• Manage digital marketing initiatives including social media, SEO, and email campaigns.
• Coordinate special events, health fairs, and community outreach programs.
• Monitor and report on the effectiveness of marketing efforts.
• Work closely with PR to handle public relations and media communications.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience in healthcare marketing.
• Strong understanding of marketing principles and healthcare industry trends.
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and deadlines.
• Creative thinking with a results-oriented mindset.

Skills

• Digital marketing
• SEO
• Social media management
• Content creation
• Analytics tools
• Event planning
• Public relations
• Market research

Job Type: Full-time

Pay: From ₹18,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided

Experience:

• Healthcare marketing: 1 year (Preferred)

Work Location: In person