Marketing Executive

Key Responsibilities

• Develop and execute marketing strategies to promote company services, digital solutions, and products across multiple platforms.
• Manage and update website content to ensure alignment with SEO, UX, and brand standards.
• Plan, launch, and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn, etc.).
• Implement SEO strategies to improve website ranking, traffic, and lead generation.
• Manage and grow the company’s social media presence (LinkedIn, Instagram, Facebook, X, YouTube).
• Create engaging content — including posts, blogs, newsletters, reels, and promotional materials — aligned with business goals and brand identity.
• Coordinate with the design and development teams for visuals, campaigns, and digital assets.
• Monitor campaign performance, analyze metrics, and prepare regular marketing reports.
• Research market trends, competitors, and customer insights to guide marketing decisions.
• Support in email marketing, lead generation campaigns, and CRM-based activities.
• Collaborate with management to align marketing initiatives with company objectives.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 2–4 years of proven experience in digital marketing, preferably within a technology or software development company.
• Strong understanding of SEO, SEM, Google Ads, Meta Ads Manager, and analytics tools (Google Analytics, Search Console, etc.).
• Hands-on experience with website CMS platforms (WordPress or similar).
• Excellent knowledge of social media marketing and content creation.
• Ability to write and edit marketing content in English (Arabic is a plus).
• Familiarity with email marketing tools (Mailchimp, HubSpot, etc.) and marketing automation platforms.
• Creative thinker with strong analytical and project management skills.
• Ability to work independently and manage multiple projects simultaneously.

Preferred Skills

• Experience with B2B and B2C digital campaigns.
• Knowledge of IT services, software solutions, and SaaS marketing.
• Basic graphic design or video editing skills (Canva, Adobe tools, or similar).
• Familiarity with AI-driven marketing tools or chat automation is a plus.

Job Types: Full-time, Permanent