Marketing Executive

Job Overview

Bodyworks is seeking a creative and driven Marketing Executive to join our team in Bahrain. The ideal candidate will be a strategic thinker with a passion for developing and executing effective marketing campaigns that enhance our brand presence and support our continued expansion. This role requires a unique blend of strategic planning and "hands-on" content creation, including professional photography, videography, and graphic design.

Responsibilities

1. Strategic & Campaign Management

• Plan and execute 360° marketing campaigns aligned with brand objectives.
• Support marketing campaigns for vehicle leasing promotions, fleet partnerships, and insurance-linked bodyshop initiatives.
• Coordinate campaign assets across digital, social, print, and on-ground activations.
• Collaborate with internal teams (Sales, Product) to align marketing efforts.
• Manage timelines, deliverables, and budgets for assigned campaigns.

2. Photography & Videography

• Production: Plan and execute photo and video shoots of vehicles, fleet operations, bodyshop activities, events, and staff highlights.
• Social Content: Shoot and edit Reels, TikToks, and short-form videos showcasing vehicles, services, and behind-the-scenes content.
• Long-form Content: Create polished long-form video content (company profiles, service explainers, client testimonials) when required.
• Post-Production: Produce high-quality edited photographs and videos suitable for digital platforms, press, and print.
• Asset Management: Maintain and manage all photography and videography equipment.

3. Design & Visual Content

• Digital Design: Create digital creatives, promotional posts, banners, and stories using Adobe Photoshop and Lightroom.
• Motion Graphics: Produce video edits and motion content using Adobe Premiere Pro or DaVinci Resolve.
• Brand Integrity: Ensure all visual output maintains brand consistency and meets platform specifications.
• Print Media: Create print-ready materials (flyers, newspaper advertisements, banners) in coordination with vendors.

4. Press, PR & Content Writing

• Editorial: Draft press articles, company announcements, and editorial content for local newspapers and trade media.
• Media Relations: Coordinate with editors and media contacts to place articles and manage company coverage.
• Copywriting: Write website copy, blog posts, social media captions, and promotional materials in both English and Arabic.

5. Digital Marketing & Social Media

• Develop content calendars and oversee execution across platforms (Instagram, TikTok, Facebook, LinkedIn).
• Optimize content for engagement, reach, and performance.
• Monitor campaign metrics and analyze performance (Meta Business Suite, Google Analytics, etc.).
• Brief and manage agencies for paid media or specialized creative deliverables.

6. Event & Activation Management

• Lead planning and execution of brand events, launches, exhibitions, and test drive campaigns.
• Documentation: Capture company events, vehicle handovers, workshops, and industry activations through professional photography and video.
• Liaise with vendors for event logistics, branding, and on-site execution.
• Track ROI and customer engagement from events.

7. Research, Reporting & Admin

• Conduct market research and competitor analysis to inform campaigns.
• Prepare weekly and monthly reports on campaign performance and KPIs.
• Oversee the work of Marketing Associates or interns.
• Manage PRs, LPOs, and vendor coordination for all marketing activities, including invoice processing.

Qualifications

• Education: Bachelor’s degree in Marketing, Media Production, Graphic Design, or a related field.
• Technical Skills: Expertise in Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro).
• Proven skills in operating professional DSLR/Mirrorless cameras and gimbal stabilization systems.
• Experience: 0-2 years of proven experience in a marketing or content creation role (automotive experience is a plus).
• Language: Exceptional written and verbal communication skills in both English and Arabic.
• Digital Proficiency: Strong understanding of social media algorithms, SEO/SEM, and Google Analytics.
• Mindset: A proactive, creative mindset with a meticulous eye for detail and the ability to manage multiple projects simultaneously.