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To increase & improve brand awareness, recognition & positioning, locally & globally. To increase sales through creative marketing, tapping into new clients and markets & increasing brand loyalty.
Responsibilities:
- Develop creative and efficient marketing ideas.
- Organizing and overseeing advertising/communication campaigns (social media, TV, print, etc.), exhibitions, and promotional events.
- Writing & proofreading creative copy for diverse marketing distributions (brochures, press releases, website material etc.).
- Maintaining relationships with media vendors and publishers to ensure collaboration in promotional activities.
- Managing social media content.
- Looking into website data analytics & suggesting and implementing online marketing strategies / campaigns.
- Monitor progress of campaigns using various metrics and submit reports of performance.
- Conducting market research and analysis to evaluate trends, brand awareness and competition ventures.
- Initiating and analyzing surveys to profile customers & assess their requirements & loyalty.
- Initiating and managing collaborations with other brands (group advertising, product collaborations, & others).
- Collaborating with managers in preparing budgets and monitoring expenses.
- Contributing to internal communications and managing organizational culture events.
- Other duties may be assigned as per management needs.
Summary of Skills:
- Minimum 5+ years' experience as a marketing executive or similar role.
- Bachelor's degree in Marketing or related field.
- Proficiency in MS Office applications.
- Fluent in both Arabic & English writing & speaking.
- Creative and commercial awareness.
- Familiarity with social media and web analytics (e.g Web Trends)
- Thorough knowledge of strategic planning principles and marketing best practices.
- Good understanding of market research techniques, data analysis and statistics methods.
- Exceptional communication and people skills. Great at networking skills.
- Strong organizational and time-management abilities.
Job Types: Full-time, Permanent
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales, Industries: Retail
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