MARKETING EXECUTIVE (CITY OPERATIONS)

Role Overview

We are seeking a high-energy, creative Marketing Executive to lead our local brand presence. Whether you are an experienced professional or a highly motivated fresher, we care most about your passion for the subject and your ability to bring fresh, "out-of-the-box" ideas to the table.

This role serves as the vital bridge between creative storytelling and sales results. You will be the primary point person for our city-specific social media strategy, agency coordination, and lead generation efforts.

Key Responsibilities

1. Social Media & Content Management

• Agency Liaison: Act as the primary point of contact for the social media agency; manage daily workflows, shoots, and publishing schedules.
• Concept Development: Conceptualize fresh ideas and creative campaigns tailored to the city’s audience and specific project requirements.
• Quality Control: Scrutinize all scripts, topics, and visual assets to ensure brand alignment and factual accuracy before going live.
• Scheduling: Maintain a robust content calendar, ensuring a consistent and strategic posting cadence across all platforms.

2. Sales Alignment & Performance Tracking

• Strategic Integration: Align all local marketing activities with the sales team’s monthly targets and inventory focus.
• Lead Management: Generate weekly lead reports, analyzing quality and making real-time strategy pivots to improve results.
• Ad Tracking: Monitor active ad campaigns on a daily basis to ensure optimal performance and budget utilization.
• Internal Advocacy: Encourage and train the internal team to engage with brand content, helping them update their personal social profiles to maximize organic enquiries.

3. Production & Coordination

• Production Planning: Plan and oversee site shoots, testimonial captures, and project-specific photography.
• HO Reporting: Maintain regular coordination with the Head Office (HO) marketing team to ensure city-level efforts align with national guidelines.

Who You Are (Candidate Profile)

We are looking for someone who knows their subject well and lives for marketing. We are open to Freshers who can demonstrate high potential and a "go-getter" attitude.

• Marketing Enthusiast: You are genuinely passionate about brand building and stay ahead of the curve on digital trends.
• Creative Thinker: You have a natural ability to think of new ideas and concepts—you don’t just follow a brief; you add value to it.
• Strong Communicator: Exceptional verbal and written communication skills are a must for script verification and cross-departmental coordination.
• Result-Oriented: You aren't just looking to "post content"—you want to see that content turn into leads and sales.
• Technical Aptitude: A quick learner who can navigate social media analytics, Meta Ads Manager, and scheduling tools.

Key Performance Indicators (KPIs)

• Lead Flow: Consistent week-on-week growth in qualified leads.
• Content Accuracy: Zero errors in published scripts and project details.
• Organic Reach: High employee engagement and increased local community interaction.
• Response Time: Seamless, daily synchronization between the Agency and HO.

Job Type: Full-time

Pay: ₹22,000.00 - ₹25,000.00 per month

Work Location: In person