Marketing executive - Coffee Shop

We are hiring an experienced Café Marketing & Social Media Specialist whose primary mission is to increase revenue from:

• In-store café sales
• Events & catering

Social media management is a tool to drive sales, not the final goal. We are looking for someone who understands how to turn content, promotions, and campaigns into real customers and bookings.

Key Responsibilities1. In-Store Sales Growth (Primary Responsibility)

• Plan and execute weekly and monthly sales campaigns to increase:
• Daily footfall
• Average order value
• Repeat visits
• Create product bundles, limited-time offers, upselling strategies, and staff selling scripts.
• Work closely with café staff to ensure promotions are actively pushed to customers.
• Improve menu layout, visuals, and product positioning to drive impulse buys.

2. Events & Catering Marketing

• Promote café events, catering, and coffee cart services.
• Create event offers, packages, and pricing strategies.
• Generate leads through:
• Social media
• WhatsApp
• Local partnerships and walk-ins
• Support event execution and identify upsell opportunities.
• Track event performance and profitability.

3. Social Media Management

• Manage daily content for Instagram, TikTok, and other relevant platforms.
• Plan and execute a monthly content calendar aligned with sales goals.
• Create and post:
• Product-focused content
• Promotions and limited offers
• Behind-the-scenes café content
• Event highlights and customer moments
• Respond to DMs, comments, and inquiries, converting them into store visits or bookings.
• Work with influencers or creators when needed (ROI-focused).

4. Campaigns & Promotions

• Launch seasonal, weekend, payday, and holiday campaigns.
• Lead new product launches from idea to execution.
• Coordinate in-store visuals: posters, table cards, menus, stickers.
• Collaborate with suppliers for joint promotions.

5. Performance Tracking & Reporting

• Track and report on:
• Sales before vs after campaigns
• Social media performance tied to footfall and orders
• Event inquiries and conversions
• Use data to improve content, offers, and promotions.
• Present clear insights and next steps to management.

Required Experience & SkillsMust-Have

• 2–5 years experience in café, restaurant, F&B, or retail marketing.
• Proven experience managing social media pages for a business.
• Demonstrated ability to increase sales through marketing.
• Strong understanding of café customer behavior.
• Hands-on, execution-focused mindset.

Nice-to-Have

• UAE F&B experience
• Canva / basic design skills
• Paid ads experience (local targeting)
• WhatsApp marketing & loyalty programs

Key KPIs

• In-store sales growth
• Average order value
• Event & catering bookings
• Social media-driven inquiries
• Campaign ROI

Personality & Mindset

• Sales-first thinking
• Creative but numbers-driven
• Proactive and fast-moving
• Comfortable working on-site and during events

Job Type: Full-time

Pay: AED5,000.00 - AED7,000.00 per month