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Marketing Executive - Demand Generation
India
Job Description:
Role Description & Expectations
As a Marketing Executive, you will drive our top-of-the-funnel lead generation efforts. You will generate Marketing Qualified Leads (MQLs) by leveraging our vendor partnerships and executing digital campaigns. You'll use co-branded resources, create targeted content, and help establish our reputation as a trusted technology expert.
Key Responsibilities:
- Use vendor partner portals to access co-branded materials, campaign kits, and marketing funds.
- Support & drive joint campaigns with technology vendors, including webinars and content initiatives.
- Create and promote partner-focused content (social media, blogs, emails) that highlights our expertise.
- Run digital campaigns (email/social/web) to generate leads for specific vendor solutions.
- Track campaign performance and report on MQLs, lead sources, and ROI.
Who You Are:
- 0-2 years of marketing experience (internships or projects included).
- Must have Strong written and verbal communication skills.
- Interest in B2B tech marketing (cloud, security, or software).
- Proactive, eager to learn, and detail oriented.
- Familiarity with social media (especially LinkedIn) and digital marketing concepts.
Nice to Have:
- Basic knowledge of SEO, Google Analytics, or digital ads.
- Exposure to partner ecosystem marketing.
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