Marketing Executive (Fresher)

Key Responsibilities:

• Identify and develop new referral sources such as doctors, clinics, and corporate companies.
• Maintain strong relationships with existing referral partners and ensure regular visits.
• Liaise with general practitioners, specialists, and healthcare providers to promote hospital/scan services.
• Coordinate with corporate clients and TPAs (Third-Party Administrators) for health checkups, tie-ups, and medical camps.
• Plan and execute marketing campaigns, community outreach programs, and medical camps.
• Coordinate and participate in health awareness programs, exhibitions, and public events.
• Create and distribute marketing materials (brochures, leaflets, digital content).
• Manage digital marketing efforts in coordination with the digital team (social media, SEO, online ads).
• Conduct regular market visits to analyze competitors’ activities, pricing, and new service launches.
• Collect feedback from patients and referral partners to improve service delivery and satisfaction.
• Prepare periodic reports on marketing activities, leads, and conversion rates.
• Collaborate with doctors, front office, and operations teams to ensure smooth execution of marketing initiatives.
• Provide regular updates to management on marketing performance and business development targets.
• Assist in branding, signage, and promotional activities within the hospital or scan center premises.

Key Skills & Competencies:

• Excellent communication and interpersonal skills
• Strong networking and relationship-building ability
• Target-oriented with good negotiation and presentation skills
• Knowledge of healthcare marketing and local healthcare market trends
• Basic Computer knowledge

Qualifications & Experience:

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA preferred)
• Fresher with any degree (interested in marketing field)
• 1–5 years of experience in healthcare marketing, hospital/diagnostic center marketing
• Experience in field marketing and customer engagement preferred
• Must have a valid two-wheeler and driving license (for field visits)

Job Type: Full-time

Pay: ₹18,000.00 - ₹20,000.00 per month

Work Location: In person