Marketing Executive – Optical Frames (B2B)

Job Overview

We are seeking a dynamic and result-oriented Marketing Executive to drive B2B sales and brand presence in the optical frames segment. The ideal candidate will be responsible for developing relationships with optical retailers, distributors, and wholesalers while promoting our eyewear collections and expanding market share.

Key Responsibilities

• Develop and execute B2B marketing strategies to promote optical frame collections
• Identify and onboard new distributors, wholesalers, and optical retail partners
• Maintain strong relationships with existing clients to ensure repeat business
• Conduct product presentations and promotional campaigns for retailers
• Plan and participate in trade shows, exhibitions, and dealer meets
• Monitor competitor activity and market trends in the eyewear industry
• Achieve monthly and quarterly sales targets
• Coordinate with the product and design team for new launches
• Prepare sales forecasts, reports, and performance analysis

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field
• 2–5 years of experience in B2B marketing/sales (optical/eyewear industry preferred)
• Strong negotiation and relationship management skills
• Knowledge of optical frames, lenses, and eyewear market trends
• Ability to travel frequently for dealer visits and trade events
• Excellent communication and presentation skills

Key Competencies

• Target-driven and self-motivated
• Strong networking ability
• Market research and analytical skills
• Strategic thinking
• Customer-focused approach

Performance Metrics

• Distributor acquisition rate
• Client retention percentage
• Market expansion success

Job Type: Full-time

Pay: Up to ₹45,000.00 per month

Work Location: In person