Marketing Executive - Software Solutions

Marketing Executive - Software Solutions

Location: Riyadh, Saudi Arabia

Employment Type: Full-Time

Language Proficiency: English & Arabic (Preferred)

Job Summary

We are seeking a proactive and innovative Marketing Executive to drive the marketing efforts for our cutting-edge software solutions within the Saudi Arabian market.

This role requires a blend of creativity and technical understanding to craft compelling narratives around our software products, engage the target audience, generate high-quality leads, and enhance our market position in Riyadh.

Key Responsibilities

· B2B Marketing: Plan, execute, and optimize multi-channel marketing modes to generate qualified leads and pipeline for our Software solutions.

· Lead Generation: Generate and manage Leads from initiation to completion, including scoping, planning, execution, and closure, while ensuring adherence to budgets, and quality standards.

· Lead Nurturing & Sales Alignment: Work closely with the tech team to ensure marketing efforts align with technical objectives, track lead quality, and manage the handoff of Marketing Qualified Leads (MQLs) to the technical pipeline.

· Go-to-Market (GTM) Strategy: Develop and execute launch strategies for new software products and features, ensuring clear positioning and messaging in both English and Arabic markets.

· Market Research: Conduct thorough market research to understand customer pain points, monitor competitive software offerings, and identify emerging industry trends in the KSA tech landscape.

· Analytics & Reporting: Utilize tools like Google Analytics and CRM systems to monitor campaign performance, track key performance indicators (KPIs), analyze data, and provide actionable insights and reports to management.

· Promotional Activities: Plan and coordinate promotional activities, webinars, and industry events to enhance brand visibility and generate leads.

· Collaboration: Work closely with the sales team, product development team, designers, and external agencies to ensure cohesive marketing efforts that align with business goals.

· Localization: Ensure all product messaging and promotional materials are accurately translated, culturally sensitive, and relevant to the local Riyadh and GCC audience.

Qualifications & Skills

· Education: A Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field.

· Experience: Proven marketing experience, with a strong preference for candidates who have marketed B2B software, SaaS products, or IT solutions.

· Language: Excellent written and verbal communication skills in both English and Arabic are essential for this role.

· Location: Must be based in Riyadh, Saudi Arabia, or willing to relocate immediately.

· Technical Acumen: A solid grasp of software concepts, SaaS models, cloud technology, and enterprise solutions to communicate product value effectively.

A strong interest in technology and the ability to quickly understand and translate complex Software Solutions concepts into clear, customer-centric marketing messages.

· Communication Skills: Exceptional writing, presentation, and verbal communication skills in required languages.

· Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

· Digital Tools: Proficiency with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics).

· Digital Marketing Skills: Proficiency in digital marketing tools and techniques, including SEO/SEM, email marketing software, social media management, and web analytics.

· Soft Skills: Strong analytical, organizational, and project management skills, with the creativity to develop innovative campaigns and the ability to work in a fast-paced environment.

Job Type: Full-time