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Job title
Marketing Executive — Store & Aggregator (Specialty Café)
Full Job Description
The Marketing Executive (store-level) is a hands-on role responsible for planning and executing local marketing activities at the store level, managing the café’s aggregator listings & promotions, and supporting regional campaigns.
You’ll be the link between operations, brand, and third-party delivery partners , focused on driving sales, improving visibility, and ensuring excellent guest experience.
Key responsibilities;
Local / In-store marketing
Plan and run in-store promotions, seasonal activations and point-of-sale merchandising.
Maintain visual merchandising standards, window displays and daily signage.
Produce short-form local content (photos, captions, reels) for brand channels and store social pages.
Coordinate local partnerships, campus/office outreach and event stand-ins.
Train store staff on promo mechanics, up-sell scripts and front-line marketing checks.
Monitor guest feedback and in-store KPI impacts; implement quick fixes with operations.
Aggregator & marketplace management
✅️Own day-to-day management of aggregator accounts (Talabat, Deliveroo, Zomato, etc.):
✅️Update menus, SKUs, descriptions, images, pricing and add-ons.
✅️Set and monitor promos, coupons, and sponsored placements.
✅️Coordinate launch / delisting of items and limited-time offers with kitchen & operations.
✅️Reconcile aggregator commissions, promos, and sales reports; raise discrepancies.
✅️Track aggregator promo ROI and recommend optimisation (timing, discounts, creative).
✅️Maintain promotional calendar and ensure offers don’t conflict across channels.
Brand & compliance
✅️Ensure all local activations comply with brand guidelines and municipal/food safety rules.
✅️Coordinate with central marketing for asset requests, approvals and campaign alignment.
✅️KPIs (what success looks like)
% uplift in weekly net sales from local promotions
✅️Promo ROI (sales uplift vs marketing cost)
Required skills & experience
3–5 years marketing experience (F&B or retail preferred); or demonstrable hands-on store marketing experience
Prior aggregator or marketplace experience (Talabat / Deliveroo / Zomato) — mandatory
Strong practical content skills (smartphone photography, short videos, basic editing)
Comfortable with face-to-face in-store coordination and weekend activation support
Excellent communication and stakeholder coordination (ops, central marketing, 3rd parties)
Highly organised, detail-oriented, comfortable working under pressure
Nice to have
Bilingual: Arabic & English
Basic graphic design skills (Canva) and copywriting for short captions
Experience with basic POS / menu management systems
Qualifications
Diploma or degree in Marketing, Business, Hospitality or related field preferred (not mandatory with relevant experience)
Pls send cv to hr@shot.ae , whatsapp # 0527079184 - look for rissa
Job Type: Full-time
Pay: From AED1.00 per month
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