Marketing Generalist

Job Title: Marketing Generalist (B2B / Multi-Channel)

Shift: 7pm - 4am

Location: 45 - D, DHA Phase 8 Lahore

Overview

We’re looking for a highly capable Marketing Generalist who can execute across multiple channels, leverage AI tools to move fast and stay polished , and help us continuously test, optimize, and scale our marketing efforts. This role is ideal for someone who understands both creative execution and technical marketing fundamentals , and is comfortable owning campaigns end-to-end.

This is a hands-on role, not an agency-management or purely strategic position.

Key Responsibilities

Content, Ads & Social Media

• Create polished social media ads and post descriptions using AI tools (ChatGPT, image tools, etc.) while maintaining brand voice and quality
• Adapt content for LinkedIn, email, website, and other channels
• Turn concepts, events, and announcements into clean, professional marketing assets

HubSpot & Email Marketing

• Build and manage HubSpot email campaigns (newsletters, announcements, nurture emails)
• Understand segmentation, lists, deliverability, open rates, and basic automation
• Assist with marketing workflows and campaign reporting inside HubSpot

SEO & Website Execution

• Manage SEO basics (on-page optimization, metadata, internal linking, keyword intent)
• Upload and format website pages written by a copywriter (WordPress or similar CMS)
• Test pages for performance (traffic, engagement, conversions) and recommend improvements
• Coordinate SEO tools (Search Console, basic analytics, rank tracking)

Testing, Analytics & Optimization

• Run A/B tests on emails, landing pages, and ads
• Monitor performance metrics and identify what’s working vs. not
• Make data-driven recommendations and implement improvements quickly

Cold Emailing & Domain Health

• Understand cold email fundamentals , including:
• Domain authority & warming
• Sender reputation
• Deliverability best practices
• Support outreach efforts with clean copy, targeting logic, and technical hygiene

Required Skills & Experience

• 3–7 years of hands-on marketing experience (generalist or growth role)
• Strong experience with HubSpot (email, lists, campaigns, basic automation)
• Solid understanding of SEO fundamentals
• Comfortable working in CMS platforms (WordPress preferred)
• Experience with cold email systems and domain reputation best practices
• Strong copy judgment — able to spot weak messaging and improve it
• Highly organized and able to manage multiple initiatives simultaneously

AI & Tools (Very Important)

You should be:

• Comfortable using AI daily to draft, refine, and accelerate work
• Able to prompt AI effectively and then edit and polish output
• Familiar with tools like ChatGPT, AI image tools, and basic automation

We value speed and efficiency — but never at the expense of quality.

What Success Looks Like

• Clean, professional marketing output across channels
• Emails and pages that consistently improve in performance over time
• Faster execution using AI without sacrificing brand quality
• Clear reporting on what’s working and why
• Reduced friction between strategy, content, and execution

What We Offer:

• Medical benefits.
• Provident fund.
• Life insurance.
• Monthly office activities and events.
• 12 PTO's
• Leaves encashment.
• Annual increments.
• Training and professional development opportunities.

If you are passionate about customer service and logistics, and you thrive in a night shift role, we encourage you to apply for this exciting opportunity with Transpotech. Join us in providing exceptional transportation solutions!

reach out at hr@sunnysworldwide.com

walk-in interviews entertained between 6pm to 10pm Monday to Friday at the given location

Pin Location: https://maps.app.goo.gl/7aubtCo9P29KWrcG9

45 - D, DHA Phase 8