Marketing Graphic Designer

Job Summary

The Graphic Designer plays a key role in shaping the visual identity of our pet product brands across packaging, digital channels, retail environments, and marketing campaigns. This role is responsible for concepting and producing high‑quality designs and applications that communicate product benefits, strengthen brand recognition, and inspire consumers. Projects may range from packaging design, applications, and retail displays to digital content creation (social, website, email assets), sales collateral, ads, and brand storytelling.

This designer will collaborate closely with Marketing, Product Development, Sales, and external vendors to bring ideas from concept to final production-ready artwork.

Major Responsibilities

Brand Design & Visual Consistency

• Develop creative that reflects brand standards and resonates with consumers.
• Maintain and evolve brand guidelines to support new product lines.
• Build and manage asset libraries, including product photography, lifestyle imagery, and iconography.

Packaging & Product Graphics

• Design packaging, labels, die lines, and inserts for pet products.
• Ensure packaging clearly communicates product features and benefits.
• Prepare production ready files and collaborate with printers and suppliers.

Digital & Ecommerce Creative

• Create digital assets for website, Amazon, CRM campaigns, ads, and social media.
• Develop graphics optimized for mobile and responsive environments.
• Support enhanced ecommerce presentation and A+ content.

Retail & Trade Marketing

• Design instore signage, POP displays, rack headers, and trade show graphics.
• Support visual storytelling for customer meetings and line reviews.

Cross functional Collaboration

• Partner with Product Development on new product concepts and designs.
• Work with Marketing to translate campaign strategies into visual executions.
• Collaborate with Sales to create catalogs, sell sheets, and materials.

Project & Production Management

• Manage multiple projects and deadlines.
• Maintain organized project files and track time allocation.
• Ensure all artwork meets technical specifications.

Qualifications

• Bachelor’s degree in Graphic Design or 5+ years relevant experience.
• Strong portfolio showcasing packaging, brand systems, and digital work.
• Proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign).
• Familiarity with packaging production and color management a plus.
• Experience designing for ecommerce platforms preferred.
• Strong understanding of design for print and digital applications.
• Passion for pets and understanding of consumer behavior is ideal!
• Detail oriented: Strong attention to precision and production accuracy.

Personal Competencies

• Communicates effectively: Designs and presents work with clarity.
• Cultivates innovation: Brings fresh ideas and pushes creative boundaries.
• Collaborates: Works effectively across functions.
• Resilient & adaptable: Handles changing environments well.
• Builds networks: Develops strong internal and external relationships

Supervisory Responsibilities

None