Marketing intern

Role Overview

Springfield Nursery is seeking a proactive and organized Lead Management Executive to manage parent inquiries, track admissions leads, and ensure a seamless enrollment experience. This role is critical in maintaining strong communication with prospective families and supporting the nursery’s growth targets.

Key Responsibilities

1. Lead Handling & Tracking

• Manage all incoming inquiries (phone, email, website, walk-ins, social media).
• Maintain and update the lead database/CRM daily.
• Categorize leads by age group, program interest, and enrollment timeline.
• Ensure timely follow-ups within agreed SLAs (e.g., 24 hours).

2. Parent Communication

• Provide accurate information about nursery programs, curriculum, fees, and policies.
• Schedule and coordinate nursery tours and trial sessions.
• Conduct follow-up calls and emails to nurture interested parents.
• Address parent queries professionally and empathetically.

3. Admissions Support

• Guide parents through the application and enrollment process.
• Collect required documentation and ensure compliance.
• Coordinate with accounts team for fee confirmations.
• Maintain enrollment records accurately.

4. Reporting & Performance Tracking

• Prepare weekly and monthly reports on lead conversion rates.
• Track marketing campaign effectiveness.
• Identify trends and recommend improvements to increase conversions.

5. Coordination & Marketing Support

• Work closely with the marketing team on campaigns and promotions.
• Support open house events and parent engagement activities.
• Ensure brand messaging is consistent across all communications.

Job Type: Part-time