Marketing Intern – Clean Label Launch Lab, Based in Ajam – UAE

Job Title

Marketing Intern – Clean Label Launch Lab, Based in Ajam – UAE

Location

Ajman, UAE (Corporate Office)

Experience

Fresher

About iD Fresh Food

iD was founded in 2005, to ensure that people around the world gets access to fresh, nutritious & delicious Indian food. With an unwavering vision to preserve traditional, home-made cuisine & a focus on making the process of cooking fun & effortless, iD today serves homes across India, Middle East, US and UK and soon to make entry into high-potential markets such as North America, Europe, Africa, Central & East Asia. At iD, we’re not just about food—we’re about nourishing lives and fostering a culture where every individual thrives.

Guided by our DNA, “Pure Food. Proud Lives,” we believe in offering an environment where employees are empowered to solve novel challenges every day, and every voice and opinion is valued. We are committed to building meaningful careers and place the highest priority on the well-being of our team.

Roles and Responsibilities

• Conduct primary research with pre-defined sample size of UAE consumers to understand clean label perceptions, usage, and decision drivers

• Map current market offerings and identify white-space opportunities

• Distill 3–5 actionable insights on product variants, claims, and usage occasions

• Develop hypotheses for product features, communication, or positioning

• Design and implement small-scale tests (digital, in-store, or social) to validate hypotheses

• Present results and recommendations to the brand team for potential launch decisions

Job specifications

• Completion of primary research within sample size and timeline

• Number and clarity of actionable insights delivered

• Successful implementation and evaluation of at least one test of a product or communication hypothesis

• Adoption potential of recommendations by the brand team

• Understanding of NPD process in foods

• Translating consumer insight into testable hypotheses and real-world implementation

• Practical exposure to testing, iteration, and decision-making