Marketing Lead

We’re hiring a Marketing Lead who drives strategy and execution end-to-end. This person is someone who brings balance: creative and technical, detail-oriented and strategic, thoughtful and proactive. This role supports Cranston’s marketing and communication efforts across digital channels. This leader will be developing content, creating visuals, and maintaining the systems that keep our marketing running smoothly. You will own the plan, make day-to-day decisions, and create the content that grows awareness, pipeline, and client confidence. You’ll collaborate with leadership and external partners to support campaigns, manage workflows in HubSpot, coordinate assets, and ensure every message reflects the professionalism and clarity our clients expect from Cranston.

What you’ll own

• The marketing strategy and calendar, including channel mix, offers, and prioritization

• Go-to-market planning for key initiatives (positioning, messaging, channels, launch timelines)

• Budget, vendor/agency selection, and approvals across creative, media, and tooling

• Day-to-day tactical choices (timelines, formats, targeting, testing) that keeps your work moving without waiting for permission

• Standards for brand voice, accuracy, and quality across every asset

What you’ll do (responsibilities)

Strategy and leadership

• Build a simple quarterly plan aligned to business goals and Cranston’s differentiation; translate it into a weekly delivery cadence.

• Set hypotheses, test quickly, and make clear calls on what to scale, fix, or stop.

Campaigns and content

• Write and edit clear, brand-aligned copy for emails, landing pages, website updates, collateral, Facebook, and LinkedIn.

• Create simple on-brand visuals in Canva/Adobe; collaborate with and manage partners when advanced creative is needed.

• Produce case studies, checklists, and short guides that help prospects choose with confidence.

• Sales enablement & GTM: build one-pagers, discovery guides, and follow-up sequences; partner with Sales on go-to-market messaging and hand-offs.

Social media management

• Own the LinkedIn editorial calendar for the Company page and key leaders (planning, drafting/ghostwriting, scheduling, publishing).

• Create post copy and simple graphics; coordinate employee amplification and brand consistency.

• Monitor comments and messages; engage appropriately and route leads/conversations to Sales.

• Track performance and repurpose top content into email, web, and sales assets.

Systems, HubSpot and analytics

• Build emails, pages, forms, and automations/workflows; manage lead capture and lifecycle stages.

• Maintain UTM discipline and dashboards; report insights on what’s working and what’s not.

• Keep the CRM clean: properties, lists, segments, and asset libraries organized.• Leverage AI-assisted tools (e.g., HubSpot AI, ChatGPT) for drafting, QA, research, and efficiency, always with human review.

Website and SEO

• Oversee website updates (WordPress) and coordinate basic SEO (on-page, metadata, indexing) with partners as needed.

Operations and workflow support (~25%)

• Learn core business workflows from lead intake through order processing and help strengthen hand-offs.

• Maintain and improve SOPs, templates, and internal forms that support Sales and Operations.

• Partner with Operations to identify bottlenecks and implement simple process improvements; close the loop with clear documentation.

Collaboration, budget and vendor management

• Coordinate timelines and approvals across stakeholders and vendors; close the loop with clear updates.

• Manage budget, negotiate scopes, and ensure ROI on campaigns and tooling.

• Maintain an organized system for brand assets, templates, and archives.

Qualifications

• 6+ years in B2B marketing with end-to-end ownership of multi-channel programs

• Strong writing and editing skills with attention to clarity and tone

• Proficient in HubSpot (emails, pages, forms, lists, workflows, reporting)

• Proficient in Canva or Adobe Creative Suite (basic layout and visual editing)

• Working knowledge of project or content management tools (Asana, Trello, or similar)

• Practical AI experience for marketing (e.g., ChatGPT/HubSpot AI for drafting, research, repurposing, QA, and reporting) with sound judgment and human oversight

• Ability to manage multiple projects and meet deadlines with consistency

• Detail-oriented, proactive, and comfortable asking questions to clarify needs

• Experience managing vendors/agencies and budgets; collaborates well with Sales & Operations

• Professional, composed communication style—written and verbal

Preferred but not required:

• Familiarity with industrial, construction, or B2B environments.

• Experience supporting sales or client-facing teams through content and automation.

Measures of success

As a Marketing Lead, you will steward the leadership of these primary metrics:

• Timeliness: Marketing deliverables are completed on or ahead of schedule.

• Accuracy: Content and assets are high-quality, consistent, and client-ready with minimal revision.

• System Management: HubSpot and marketing systems are up to date and organized.

• Collaboration: Communication with internal stakeholders is clear, professional, and proactive.

To be clear, your role will be incentivized to hit these goals. As you grow in the position, we may mutually agree that your goals must evolve to meet the changing needs of the business, too.

Our Culture

We lead with ownership, clarity, and professionalism. We communicate early and often, coordinate the moving pieces, and if a ball ever drops, we adjust as necessary and make it right. Every team member plays a role in delivering clear accurate communication to our internal team and our clients.

At Cranston, we take pride in being dependable, thoughtful, and solutions-oriented. You’ll join a team that values consistency, steady growth, and the satisfaction of projects completed as promised.

Job Type: Full-time

Pay: $70,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off
• Vision insurance

Experience:

• Marketing: 6 years (Required)

Ability to Commute:

• Pittsburgh, PA 15205 (Required)

Work Location: In person