Marketing Lead / Manager (Growth, Brand & Content Strategy)

Location: Karachi (On-site)

Type: Full-Time

About Lumida

Lumida is a digital-first wealth advisor for people who want access to the same opportunities as institutions — public markets, private deals, and alternatives.

Our mission is to transform wealth management by combining investment excellence with best-in-class trust and estate planning in a modern, tech-first experience.

Our team shares the same mindset as our clients — curious, original, and driven to build what doesn’t yet exist. Recognized for our differentiated, non-consensus insights, Lumida is reshaping how modern investors build and enabling clients to invest beyond the ordinary.

Role Overview

We are hiring a Marketing Lead / Manager to own and scale Lumida’s marketing function end-to-end.

This is a high-agency role for someone who can think strategically and execute at speed. You will lead end-to-end marketing campaigns across multiple channels including paid social/ads, organic social media, podcasts, media mentions, co-hosted panels, events, and brand activations.

Your goal will be to turn Lumida’s research, insights, and ideas into distribution, brand authority, and client acquisition.

You will be joining a lean, high-performing team and will act as the driving force behind both marketing strategy and execution.

This is a builder-scaler role — highly visible, with a real opportunity to grow your team and your career alongside the company.

Key Responsibilities

• Marketing Strategy & Ownership
• Own Lumida’s overall marketing strategy across growth, content, and brand
• Define positioning, messaging, and channel strategy across paid, organic, media, events, and partnerships
• Build a scalable marketing playbook
• Ensure all marketing activities comply with applicable regulations (RIA, SEC marketing rules, FINRA guidelines
• Growth & Performance Marketing
• Drive client acquisition through end-to-end campaign ownership across paid social (Meta, LinkedIn), organic, podcasts, media, and emerging channels
• Own funnels, landing pages, and conversion optimization
• Run structured experiments to improve ROI and continuously test new channels and tactics
• Content & Distribution Engine
• Build and manage Lumida’s content engine
• Translate complex financial ideas into clear, engaging narratives
• Oversee distribution across social media, SEO, newsletters, podcasts, media placements, and events
• Analytics & Optimization
• Define and track key marketing KPIs
• Build dashboards and generate insights
• Continuously optimize campaigns based on performance
• Systems & AI
• Implement tools and workflows to improve efficiency
• Leverage AI for marketing automation and scaling efforts
• Streamline marketing operations
• Team & Collaboration
• Manage agencies and external vendors
• Collaborate closely with leadership and research teams
• Identify hiring needs and help build and scale the marketing team
  
  

Qualifications

• 3–6+ years of experience in marketing or growth roles
• Proven ability to drive measurable growth outcomes
• Strong understanding of performance marketing, content strategy, and funnels
• Strong analytical mindset with data-driven decision making
• Excellent communication skills
• Experience with AI tools preferred
• Experience in regulated industries (financial services, RIA, fintech) preferred
• Ability to stay current on trends and adapt strategies based on performance
• Background in finance or investments is a plus
  
  

Desired Personal Qualities

• Ownership mindset
• Builder mentality
• Speed with precision
• High agency
• Curiosity
• Adaptability
• Strong awareness of trends
• Attention to detail
  
  

What We Offer

• Above-market compensation
• High-ownership role
• Direct exposure to leadership
• Opportunity to build and scale the marketing function
• Opportunity to grow and lead your own team
• Fast-paced, high-performance environment
  
  

Application Process

• Resume screening and work samples
• Screening interview
• Case study (3–5 hours)
• Final panel interviews