Marketing Leader

Marketing Leader

KODE Labs is hiring a Marketing Leader to accelerate our next stage of growth. We are looking for a marketer who can turn strong signals into dominant market share. You’ll own the category, sharpen the story, and scale a repeatable, measurable growth engine across geographies and segments. If you’re a builder who thrives on clear targets, high trust, and big outcomes, this is your stage.

WHAT YOU WILL DO:

• Own the narrative & category: Defend the space KODE leads and drive consistent storytelling across web, product, sales, and press.
• Scale demand generation: Build a full-funnel engine (GEO/SEO/SEM, paid, ABM, field, partner, community) that delivers a qualified pipeline with clear CAC/LTV discipline.
• Lead Product Marketing: Nail ICPs, segmentation, positioning, pricing/packaging inputs, and launches; equip Sales with killer messaging and proof.
• Build & coach the team: Mentor and structure a high-performance org spanning brand, content, PMM, growth, lifecycle, and events.
• Create a content machine: Establish an editorial calendar and thought-leadership platform that wins mindshare with clients, partners, and analysts.
• Partner & ecosystem marketing: Amplify through alliances, channels, and integrations; develop co-marketing motions that compound reach.
• Own the digital experience: Make the website our best salesperson, conversion-optimized, insight-rich, and continuously tested.
• Operational excellence: Own the modern RevOps/MarTech stack (attribution, MAP/CRM, intent, enrichment); instrument KPIs and dashboards.
• Analyst & PR/Comms: Build relationships with tier-one analysts and media; manage announcements, awards, and crisis comms readiness.
• Global expansion: Localize go-to-market motions and campaigns to win in priority regions.
• Revenue partnership: Work hand-in-glove with Sales, Success, and Product on pipeline, NRR/expansion, and customer advocacy.
• Report outcomes: Present clear, defensible plans and results to founders and the board.

WHAT YOU NEED TO SUCCEED:

• 5+ years in B2B SaaS marketing with 3–5 years leading multi-disciplinary teams (brand + growth + PMM); startup-to-scale experience preferred.
• Proven track record building a repeatable demand engine that turns into pipeline and revenue (ABM, lifecycle, PLG/Sales-assist a plus).
• Category design & storytelling chops—able to simplify complex tech into a compelling business narrative.
• Deep command of measurement and experimentation (attribution models, funnel diagnostics, cohort analysis, CAC payback, NDR).
• Hands-on fluency with a modern MarTech stack (MAP, CRM, intent, enrichment, web analytics, A/B testing).
• Strong Product Marketing muscle: segmentation, pricing/packaging input, competitive strategy, and launch orchestration.
• Excellent leadership: recruiting, coaching, org design, and cross-functional influence at executive/board level.
• Comfortable operating in high-velocity environments; bias to action, owner’s mindset, and impeccable judgment.
• Bonus: experience in proptech/smart buildings/IoT/energy, ecosystem/partner marketing, and analyst relations (Gartner/Forrester).

WHAT WE OFFER:

• Competitive salary based on experience
• Discretionary Bonus Program
• Career Development Program and opportunities to grow within the company
• Flexible Paid Time Off
• Comprehensive Health Insurance Package
• Dynamic team and challenging projects
• Custom-tailored onboarding experience
• Welcoming and friendly work environment
• Social events and team activities

JOIN THE TEAM

KODE Labs is a real estate technology company founded in 2017 with a mission to change the way people, buildings, and systems operate. Headquartered in Detroit, Michigan, we are a driving force behind the adoption of smart building technology. To scale our presence across numerous cities and countries, we depend on our team of talented, ambitious people who go above and beyond to create value for our clients.

When you join the KODE Labs team you can create your own career. Whether you have years of experience or are just starting, we help you realize your full potential and achieve your goals. If KODE Labs sounds like the place for you, we’d love to hear your story, so please apply through our online application form. Only shortlisted candidates will be contacted.

Location: Detroit Office or Kosovo Office (EMEA or Americas time zones) with travel for key events and team onsites.

Reports to: Co-Founder/CEO.

Job Type: Full-time

Work Location: Remote