Marketing Manager

About The Role:

Lead the brand’s growth, positioning, and overall market impact. This role combines strategic planning with hands-on execution, ensuring that every marketing initiative strengthens consumer connection, builds competitive advantage, and drives sustainable business results. Working closely with regional and local teams, the Marketing Manager serves as the brand custodian—shaping strategies, overseeing campaigns, and ensuring that the brand remains relevant, innovative, and aligned with both market dynamics and organizational goals.

Responsibilities

• Deliver brand business objectives in terms of market share, transaction growth, sales volume and profit growth.
• Initiates propose, supervise execution, monitor and evaluate campaigns and activities – Cluster, Market & Store-level.
• Conduct a continuous review of the brand’s performance and identify the tactics and strategies to adjust on the short and long term
• Collect and analyses competitor information in order to facilitate marketing strategies/plan.
• Conceptualize, lead and control to produce high quality, consumer appealing and effective social, print & other advertisements that in line with brand positioning with help from the chosen advertising agency.
• Improve & enhance QSR consumers’ perception of brand versus other QSR competitors through excellent, meaningful, value added, and other brand & consumer relevant activities.
• Engage with team and varied stakeholders across the organization to understand needs, capture ideas, and help the organization be creative, thoughtful, and effective around marketing efforts.

Strategic (results)

• Partner with the MENA Regional team on the product & innovation calendar and to influence and shape the future innovation for the local consumer & customer.
• Responsible for deep understanding of the local consumers & to ensure that every decision made has our consumer’s needs at heart.

Education

• Bachelor's degree in marketing or a business-related function
• MBA is a plus

Experience

• 6-8 years of marketing experience with brand management background

Skills

• Language Skills: Fluent English & Arabic
• IT Skills: Excellent MS Office.