Marketing Manager

About AirTera
AirTera℠ is a cutting-edge aviation technology company that integrates security, safety, and compliance into one unified platform. We support airside, airport, and ground operations with tools that empower teams to operate efficiently, stay ahead of threats, and meet TSA, FAA, and DOT compliance with confidence. Our industry experts provide the platform, knowledge, and support necessary to modernize aviation operations in real time.

Who You Are
You are an entrepreneurial, resourceful and results-driven marketer who thrives in fast-moving environments where ownership is expected, not assigned. You love to build, test, and scale marketing efforts, and you're motivated by real outcomes that include: leads generated, deals closed, visibility earned. You’re not looking to manage big teams or coast, you’re looking to roll up your sleeves, shape strategy, and execute it yourself with support from leadership and adjacent teams.

Position Summary
As Marketing Manager at AirTera, you’ll be both a strategic leader and a tactical executor of marketing efforts. You’ll own the entire lifecycle—from building the marketing strategy to delivering lead-generating campaigns, planning industry events, managing partnerships, and tracking results. You’ll collaborate closely with leadership, sales, product, and customer success to ensure our brand breaks through and drives real business impact.

This is a high-visibility, high-impact role that calls for someone ready to lead with vision, act with urgency, and continuously improve based on performance data and industry feedback.

Key Responsibilities

Strategic Marketing & Brand Development

• Develop and implement scalable, integrated marketing strategies aligned with growth goals
• Own and evolve the AirTera brand voice and identity across all channels
• Collaborate with leadership to position AirTera as a forward-thinking, trusted expert in aviation tech
• Quickly turn business needs into marketing initiatives, executing with minimal oversight

Lead Generation & Demand Campaigns

• Design and launch multi-channel campaigns (digital, email, events, partner co-marketing) to drive high-quality leads
• Implement and optimize lead funnels using HubSpot, JetNet, LinkedIn, and other digital tools
• Partner with sales to improve handoff quality and measure pipeline impact

Partnership & Industry Engagement

• Cultivate and expand relationships with industry associations, vendors, and collaborators
• Activate joint-marketing opportunities including webinars, panel discussions, and case studies

Content & Communications

• Write, design, and manage production of sales collateral, customer case studies, landing pages, blog posts, newsletters, and social posts
• Support internal communications and customer-facing materials (e.g., onboarding guides, system-generated emails, badge printing materials)

Events & Conferences

• Plan and manage logistics for trade shows, conferences, association summits, and local engagements
• Maximize ROI by coordinating pre-event promotion, on-site presence, and post-event follow-up and lead capture
• Track performance of each event and adjust tactics to improve cost-efficiency and conversion

Website & Digital Experience

• Lead website restructuring and content consolidation,
• Continuously optimize UX, navigation, CTAs, and content hierarchy to improve engagement and SEO
• Manage website content updates and performance monitoring tools

Analytics & Optimization

• Define and track KPIs across all marketing programs (MQLs, conversion rates, CAC, ROI, etc.)
• Analyze results in real-time, identify opportunities, and quickly iterate based on data
• Deliver monthly performance dashboards to leadership and drive decisions with metrics

Qualifications

• 2+ years of experience in marketing, preferably B2B or SaaS, or in regulated industries such as aviation, logistics, or security
• Proficiency with marketing tools such as Adobe Creative Suite, HubSpot, Canva, JetNet, SurveyMonkey, Google Analytics
• Strong writing, editing, and storytelling skills
• Highly organized with the ability to manage competing priorities and tight timelines
• Comfortable working cross-functionally and independently in a small, entrepreneurial team

Ready to Build Something That Matters?
This is more than a marketing job. It's an opportunity to help define how a high-trust, high-compliance industry adapts to a modern digital era. If you're ready to lead, learn fast, and make things happen, we’d love to talk.

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Reno, NV 89521