Marketing Manager

Company Overview

Bisque Imports is a global distributor of ceramic supplies and equipment, proudly serving pottery studios, ceramic artists, and educational institutions around the world. From First Fired Bisque and glazes to kilns and tools, we deliver high-quality products that help our customers create with confidence.

Summary

We are seeking a Marketing Manager who can develop and execute marketing plans to generate leads, build relationships, and drive sales. If you're passionate about reaching creative professionals and building brand visibility in a B2B environment, we want to hear from you.

Responsibilities

• Create and manage digital campaigns, including email, paid ads, SEO, and social media
• Coordinate marketing efforts for product launches, promotions, and trade events
• Maintain and update website content, promotions, new items, and e-commerce performance to ensure accuracy and effectiveness. Make web content suggestions.
• Manage marketing contractors (Influencers/Designers) to ensure most effective ROI
• Create and Manage marketing assets including product sheets, newsletters, quarterly catalogs and landing pages
• Research market trends and customer needs within the ceramics industry
• Manages Team Members Task List to ensure the marketing team stays focused, productive, and aligned with their primary responsibilities
• Manage Team to Plan and Execute Events - these events might include trade shows, pottery expos, product demos, open studios, educational workshops, or distributor conferences
• Manage new design pipeline and new design recommendations
• Manage Bisque Imports' social media channels and websites to maintain a strong competitive presence in the industry, making strategic marketing adjustments as needed.
• Design and implement B2B digital marketing strategies
• Collaborate with internal teams to align messaging with product availability, pricing, and promotions
• Optimize the company website and digital catalog for SEO and lead conversion
• Develop nurturing workflows for long sales cycles common in the construction and design space
• Produce insightful marketing reports and track KPIs such as lead quality, engagement, and ROI
• Research market trends, competitor activity, and customer preferences within the design and construction sectors
• Recommend and test new tools, platforms, or strategies to improve digital performance

Requirements

• Minimum of 2 Year Degree in Marketing
• 3–5+ years of experience in B2B marketing
• Strong skills in digital marketing tools (Google Analytics, Shopify, Mailchimp/Klaviyo, Meta Ads)
• Solid understanding of SEO, Google Ads, email marketing, and LinkedIn campaigns
• Excellent writing and communication skills
• Ability to manage multiple projects and meet deadlines
• Interest or background in ceramics, crafts, or creative industries is a strong plus

Benefits

• Competitive salary
• Health, dental, and vision insurance
• Paid time off and holidays

Schedule

• Monday to Friday
• Occasional travel for trade shows or events (as needed)

How To Apply:

Apply with your resume, a cover letter highlighting your relevant experience, and a minimum of 3 business references. Include links to any portfolios, campaigns, or websites you’ve worked on if available.

Job Type: Full-time

Pay: $90,000.00 - $110,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Education:

• Associate (Required)

Experience:

• B2B marketing: 3 years (Required)

Ability to Commute:

• Belmont, NC 28012 (Required)

Work Location: In person