Marketing Manager

Job Summary
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand awareness. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel marketing strategies. This role requires a creative thinker with excellent analytical skills who can effectively manage campaigns across various platforms while collaborating with cross-functional teams.

Responsibilities

• Develop and implement comprehensive marketing strategies that align with business goals and enhance brand visibility.
• Oversee SEO efforts to optimize website content and improve search engine rankings.
• Manage social media marketing campaigns across platforms, including Facebook Advertising, to engage target audiences effectively.
• Utilize analytics tools such as Google Analytics to track campaign performance and make data-driven decisions.
• Create and manage content marketing initiatives that resonate with B2B audiences, including blogs, newsletters, and email marketing campaigns.
• Collaborate with sales teams to support advertising sales efforts and ensure alignment between marketing strategies and sales objectives.
• Lead performance marketing initiatives, including Google AdWords campaigns, to drive traffic and conversions.
• Oversee budgeting for marketing activities to ensure efficient allocation of resources.
• Utilize Adobe Creative Suite for the creation of visually appealing marketing materials, both digital and print advertising.
• Manage e-commerce strategies to enhance online sales performance through effective product management.
• Conduct market research to identify trends, customer needs, and competitive landscape insights that inform marketing strategies.
• Write compelling copy for various channels that engages customers and drives action.

Experience

• Proven experience in a Marketing Manager role or similar capacity with a strong portfolio of successful campaigns.
• Proficiency in digital marketing techniques including SEO, content marketing, email marketing, and social media marketing.
• Familiarity with multichannel marketing approaches and the ability to integrate them effectively.
• Experience with marketing automation tools is highly desirable.
• Strong understanding of analytics tools such as Google Analytics for measuring campaign success.
• Knowledge of HTML and WordPress for managing website content is a plus.
• Excellent research skills combined with the ability to write clear, persuasive copy tailored to target audiences.
• Demonstrated ability in budgeting and managing resources effectively within a fast-paced environment. Join our team as we strive to elevate our brand presence through innovative marketing strategies!

Job Type: Full-time

Pay: $30.00 - $70.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k) matching
• Happy hour

Ability to Commute:

• Laguna Hills, CA 92653 (Preferred)

Ability to Relocate:

• Laguna Hills, CA 92653: Relocate before starting work (Preferred)

Work Location: In person