Job Summary
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in both digital and traditional marketing strategies, with a proven ability to manage campaigns across various channels. This role requires creativity, analytical skills, and a passion for staying ahead of industry trends to effectively engage our target audience.
Responsibilities
- Develop and implement comprehensive marketing strategies that align with business objectives.
- Oversee multichannel marketing campaigns including SEO, social media marketing, email marketing, and content marketing.
- Manage advertising sales efforts and collaborate with the sales team to enhance B2B marketing initiatives.
- Utilize Google Analytics and other analytics tools to track campaign performance and optimize strategies based on data insights.
- Create compelling content for various platforms, ensuring alignment with brand messaging and voice.
- Lead product management efforts by collaborating with cross-functional teams to ensure successful product launches.
- Manage budgets effectively while maximizing ROI on all marketing activities.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Implement marketing automation tools to streamline processes and improve efficiency.
Skills
- Proficiency in SEO, digital marketing, and performance marketing techniques.
- Strong understanding of social media platforms and their advertising capabilities, including Facebook Advertising.
- Experience with e-commerce strategies and WordPress for website management.
- Knowledge of HTML for basic website updates or troubleshooting.
- Excellent copywriting skills for creating persuasive content across various mediums.
- Strong analytical skills with the ability to interpret data from Google AdWords and other analytics platforms.
- Familiarity with print advertising methods as part of an integrated marketing approach.
- Ability to work collaboratively in a team environment while also demonstrating strong leadership qualities. If you are passionate about driving results through innovative marketing strategies and possess the skills outlined above, we encourage you to apply for this exciting opportunity. Join us in shaping the future of our brand!
Job Types: Full-time, Part-time, Contract, Temporary, Internship
Pay: $45,000.00 - $55,000.00 per year
Expected hours: 20 – 50 per week
Benefits:
- Employee discount
- Paid time off
Language:
Ability to Commute:
- Tucker, GA 30084 (Required)
Work Location: Hybrid remote in Tucker, GA 30084