Marketing Manager

Job Overview
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel strategies. You will be responsible for developing comprehensive marketing plans that align with our business objectives, enhance our online presence, and engage our target audience across various platforms.

Responsibilities

• Develop and implement effective marketing strategies that encompass SEO, social media marketing, and performance marketing to drive traffic and conversions.
• Oversee multichannel marketing campaigns, ensuring consistency across all platforms including email marketing, print advertising, and e-commerce.
• Manage advertising sales efforts while utilizing Google AdWords and Facebook Advertising to optimize ad performance.
• Collaborate with cross-functional teams on product management initiatives to align marketing efforts with product launches and sales goals.
• Utilize analytics tools such as Google Analytics to track campaign performance, derive insights, and make data-driven decisions.
• Create compelling content for various channels including blogs, social media posts, email newsletters, and website copy using strong copywriting skills.
• Lead budgeting efforts for marketing campaigns while ensuring efficient allocation of resources.
• Stay updated on industry trends and emerging technologies to innovate our marketing approach continuously.

Experience

• Proven experience in a Marketing Manager role or similar position with a focus on digital marketing strategies.
• Strong knowledge of SEO best practices and experience with content marketing techniques.
• Familiarity with Adobe Creative Suite for designing promotional materials.
• Experience in B2B marketing and understanding of sales processes.
• Proficiency in using WordPress for website management along with basic HTML skills for content updates.
• Demonstrated ability in research to identify market trends and customer preferences.
• Excellent communication skills with the ability to work collaboratively within a team environment. Join us as we elevate our brand presence through innovative marketing strategies that resonate with our audience!

Job Type: Full-time

Pay: $35.00 per hour

Expected hours: 40 per week

Work Location: In person