Marketing Manager

Scope: Manages a company's portfolio within a certain category in order to enhance brand's performance and portfolio value Functional Responsibilities: - Coaching the team on insights generation, and implementing insights into business plans. - Challenges channel and customer plans to fully support brand building and other brand and portfolio objectives - Leads the creation of the category strategy for the OpCo and ensures it drives a profitable growth - Conducts yearly portfolio performance analysis to ensure sustainable growth in profits, volume and value share - Ensures portfolio strategy is incorporated into the channel, RTM and customer strategy. - Challenges brand strategy to ensure ongoing consumer preference. - Drives OpCo organizational and ambition alignment to the maintenance/execution of the brand strategy. - Develops profit enhancing initiatives and drives major internal change programs (ex: SKU rationalization) - Challenges and improves the innovation process - Leads the relationship between key agencies and achieves synergistic cooperation between them to develop outstanding, effective communication that significantly changes business results. - Champions the execution effectiveness of the OpCo's many functions, and creates companywide commitment and excitement towards key initiatives Functional Authority: (Job Grade 18 and above) - Job holder manages and coaches effectively his/her brand team to achieve brand objectives - Job holder manages managers

Education, Certifications and Licenses: - Bachelor's degree in Business/Marketing or any relevant discipline - MBA is a plus Knowledge and Experience: - Not less than 8 to 10 years experience in brand management - Previous experience in a multinational company