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Marketing Manager

Istanbul, Turkey

Join Us

Be a part of the unique team spirit of Atasun Optik, a subsidiary of the EssilorLuxottica group, the global leader of the optical retail industry! We are home to some of the world's most loved and well-known eyewear brands. We lead the industry, promote inclusivity and collaboration, embrace agility, ignite passion, and make a positive impact on the world.


With our global leadership, we deliver solutions that cross borders.


What Kind of Teammate Are We Looking For?

  • Bachelor’s degree,
  • 10+ years of experience in brand marketing and brand strategy development preferably in retail sector
  • Minimum 5 years of team management experience
  • Excellent organization, planning, time and budget management skills
  • Advanced analytical thinking and strong conceptual ability
  • Strong leadership and superior communication skills
  • Combines strategic vision with strong commercial acumen and a authentic drive to deliver impactful and measurable results
  • Skilled at generating innovative ideas and new initiatives that drive sales growth and strengthen brand affinity
  • Fluent in English


Job Description

  • Execution of 360-degree marketing communication activities (TV, digital, social media, radio, printed media, outdoor and PR)
  • ATL/BTL agency management ((creative, media planning & buying, social media, PR) from briefing to campaign execution, ensuring consistent brand messaging
  • Coordination of production processes for TV and digital campaigns, ensuring high-quality content aligned with brand objectives.
  • Management of social media and content across all channels, ensuring audience engagement and consistency with the brand tone of voice
  • Monitoring offline and online media planning and purchasing processes
  • Managing market research projects to leverage consumer insights
  • Monitor yearly brand awareness & perception studies and present key findings and implications to senior management
  • Creating annual marketing plans and budgets in line with company strategies and presenting proposals to senior management
  • Creating and monitoring reports measuring the impact of the campaign during the campaign period and taking necessary actions according to the results
  • Execution of brand social responsibility projects
  • Managing local implementations of global marketing projects
  • Preparation of the annual marketing plan and KPIs by continuously monitoring market trends and consumer insights
  • Empowers the brand team to deliver consistent results by cultivating a high-performance, innovative, creative and collaborative working environment


What Awaits You Here?

🏥 Private health and life insurance

🕶️ Free glasses renewed every year and 50% discount

💻 Hybrid and remote work model

⏳ Flexible working hours

🎓 Unlimited trainings that you can access 24/7 with Leonardo and the opportunity to specialize in 5 different languages

🏆 Recognition and rewarding practices where distinctive achievements are rewarded every year

📲 Opportunity to socialize with We Are One, an internal communication platform for Atasun employees

🌞 Structured internal promotion opportunities through the career center

🌏 Career and development opportunities within our global company EssilorLuxottica group

😇 Participation in different social responsibility projects with Atasun Optical Goodness Club

🎁 Gift kits for special occasions

🎂 Birthday leave

📚 Coaching and mentoring opportunities


Diversity, Equity and Inclusion

We are an equal opportunity company. We consider all qualified applicants for the position regardless of factors such as race, color, sex, social status, religion, age, disability, etc.


🧩 We see diversity as a richness: We care about the individuality, creativity and unique perspectives of our employees.

🤝 Inclusive Culture: We offer an environment where all our team members have an equal voice, are supported and valued.

💡 Equality Policy: With theunderstanding of "equal work, equal pay", we create a system where everyone is rewarded fairly.


Awards

We crown our achievements not only with business results, but also with employee experience:

🏆 2019 and 2023 Great Place to Work Award

🏆 2023 Great Place to Work for Women & Innovation by All Certification

🏆 2022 and 2024 Happy Place to Work Award

🏆 2024 Diversity, Equity & Inclusion, Women-Led Organization, Professional Development Certification

🏆 2025 Happy Place to Work

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