Marketing Manager

Job Summary
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will have a strong background in digital marketing, content creation, and multichannel marketing strategies. This role requires a creative thinker with excellent analytical skills to optimize campaigns and enhance our market presence.

Responsibilities

• Develop and implement comprehensive marketing strategies that align with business goals.
• Manage SEO initiatives to improve organic search visibility and website traffic.
• Oversee social media marketing efforts across various platforms, including Facebook Advertising, to engage target audiences.
• Execute multichannel marketing campaigns that include email marketing, digital advertising, and print advertising.
• Utilize Google Analytics to track campaign performance and make data-driven decisions.
• Collaborate with the sales team to support advertising sales efforts and enhance B2B marketing strategies.
• Create compelling content for various platforms, ensuring alignment with brand messaging and objectives.
• Manage the marketing budget effectively while ensuring maximum ROI on all campaigns.
• Utilize Adobe Creative Suite for designing promotional materials and enhancing visual content.
• Implement marketing automation tools to streamline processes and improve efficiency.
• Conduct market research to identify trends, customer needs, and competitive landscape insights.
• Lead product management initiatives to ensure successful product launches and positioning in the market.

Experience

• Proven experience in a marketing management role with a focus on digital marketing strategies.
• Strong understanding of performance marketing principles and e-commerce best practices.
• Proficiency in WordPress, HTML, and analytics tools such as Google Analytics for tracking campaign success.
• Experience in copywriting for diverse channels including web content, email campaigns, and social media posts.
• Familiarity with budgeting processes related to marketing expenditures.
• Demonstrated ability to manage multiple projects simultaneously while meeting deadlines. Join our team as we strive to innovate and elevate our brand through effective marketing strategies!

Job Type: Full-time

Pay: From $19.00 per hour

Expected hours: 40 per week

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

People with a criminal record are encouraged to apply

Work Location: In person